Reed's announces that its Reed's and Virgil's brand craft sodas will be available in at least 130 Books-A-Million retail stores with cafes in 33 US states
June 24, 2014
– Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Books-A-Million (NASDAQ: BAMM), headquartered in Birmingham, Alabama, will begin carrying the Reed's and Virgil's brands effective immediately. The premium, all-natural Reed's and Virgil's sodas will now be available in at least 130 of the Books-A-Million retail stores with cafes throughout 33 states.
Chris Reed, Founder and CEO of Reed's, Inc., stated, "Bookstore retailers represent an impressive new channel and significant expansion opportunity for the Reed's and Virgil's brands. Once again, the power of consumer demand is compelling even specialty and non-traditional retailers to feature Reed's and Virgils' brands in their beverage offerings, bolstering our growth and presence throughout the U.S."
About Books-A-Million, Inc.
Founded in 1917 as a street corner newsstand in Florence, Alabama, Books-A-Million, Inc. has grown to become the premier book retailing chain in the Southeastern United States, and the second largest book retailer in the nation. Based in Birmingham, Alabama, the company currently operates more than 258 stores in 33 states and the District of Columbia. The company operates large superstores under the names Books-A-Million (BAM!), Books and Co., and 2nd & Charles, and traditional bookstores operating under .the names Bookland and Books-A-Million. In addition to its primary retail component, the corporation includes a book wholesale and distribution subsidiary, American Wholesale Book Company, an e-commerce division operating as BOOKSAMILLION.COM, and an internet development and services company, NetCentral, in Nashville, Tennessee.
About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in over 15,000 natural and mainstream supermarkets nationwide. In addition, Reed's products are sold through specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and select international markets. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains.
For more information about Reed's, please visit the Company's website at: http://www.reedsinc.com or call 800-99-REEDS.
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