Dr Pepper Snapple Group announces limited-time launch of two Hawaiian Punch brand Dum Dums flavors: Fruit Juicy Red and Polar Blast
June 23, 2014
– Dum Dums is splashing into summer with two limited edition flavors from Hawaiian Punch. Hawaiian Punch's iconic Fruit Juicy Red™ flavor and Polar Blast are introduced as two of the sixteen Dum Dums flavors available in specially marked bags for a limited time only. The new flavors deliver the same bold and unique taste that Hawaiian Punch is known for and can be easily spotted in bags or the candy dish by their special wrappers.
"Dum Dums is known for flavor variety and that brings an element of discovery to the brand experience," says Evan Brock, Director of Marketing at Spangler Candy Company. "Moms and kids will be excited to find these special flavors in their bags of Dum Dums this summer."
More than thirty million Hawaiian Punch Dum Dums will be nationally distributed at top retailers. A social media awareness and engagement campaign is planned to drive excitement and trial.
HAWAIIAN PUNCH is a trademark of Dr Pepper/Seven Up, Inc., used under license. © 2014 Dr Pepper/Seven Up, Inc. For more information about Dum Dums visit www.dumdumpops.com .
About Spangler Candy Company
Founded in 1906, Spangler Candy Company is a family business whose iconic brands and candies include Dum Dums®, Saf-T-Pops®, Circus Peanuts, and Candy Canes.
About Hawaiian Punch
Hawaiian Punch is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS) and its subsidiaries. DPS is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to Hawaiian Punch and our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Mott's, Penafiel, Mr & Mrs T mixers, Rose's, Schweppes, Squirt and Sunkist Soda. To learn more about our iconic brands and Plano, Texas-based company, please visit DrPepperSnapple.com. For our latest news and updates, follow us at Facebook.com/DrPepperSnapple or Twitter.com/DrPepperSnapple.