California-based winemaker Chandon launches newly designed limited edition 750ml and 187ml bottles that reinforce brand's position as a refreshing summer beverage; new design part of summer marketing program
June 16, 2014
(Industry Intelligence Inc.)
– As part of this year’s Chandon Summer program, Californian winemaker Domaine Chandon is set to launch its new Chandon Summer 2014 Limited Edition pack, which was developed by marketing firm ButterflyCannon, The Drinks Report reported June 16.
The new 750ml and 187ml bottles will be sold in stores beginning September 1.
Chandon’s brand director, Morgan Robbat, said the summer limited edition helps highlight Chandon as a refreshing wine that serves as a good element to “the fun and casual glamour of summer moments.”
ButterflyCannon was chosen for the second year in a row to work on Chandon’s packaging design, and for this year’s #ChandonSummer program, the new wine bottles included the fundamentals of the brand and the experiences of the summer season, according to The Drinks Report.
“The resulting design perfectly balances the unpretentiously chic and vibrant brand personality with an element of summer style and play, the iconography is routed in a summer truth the world over,” said Jon Davies, creative director and founder of ButterflyCannon.
The Chandon Summer program, titled #ChandonSummer, has been a huge success in Australia and Asia Pacific, which inspired the US brand team to develop this year’s limited edition package with a special American Summer theme, according to The Drinks Report.
The primary source of this article is The Drinks Report, Norwich, England, on June 16, 2014. Click here to read the primary source's full version of the article.