Sirane revamps Thinking-Cooking retail range, adds BBQ/Oven Bag, ready-for-the-shelf shipping units, renames several products to make sure customers have better understanding of what products do

TELFORD, England , June 5, 2014 (press release) – SIRANE’S Thinking-Cooking retail range has been given a revamp for 2014 – and an exciting new product added to the range just in time for the summer season.

The range has been given a fresh new look, while retaining the existing branding, as a result of feedback from retailers and distributors looking to sell the range.

Meanwhile, the big new addition for summer 2014 is the BBQ/Oven Bag – a quality non-stick cooking bag which allows sauces, glazes and marinades to be added to meat, seafood, poultry and vegetables before cooking directly on the barbecue or in the oven.

Jeremy Haydn-Davies, Sirane sales director, said: “The look of the range hasn’t altered drastically, but we’ve given it a makeover to ensure it fits with the needs of retailers.

“We’ve added ready-for-the-shelf shipping units, and renamed a few of the products to make sure customers understand more clearly exactly what the product does.

“The BBQ/Oven bag is a great addition to the Thinking-Cooking range. It allows users to create a BBQ meal sensation easily – with great results every time.

“We’ve looked at other products, looked at their downsides, and made sure ours is the best product on the market. Additions such as the non-stick layer, which is vital if you are cooking seafood in a BBQ bag, mean customers will always achieve top quality food.”

The BBQ/Oven bag is available in packs of three, each bag 220x300mm. Additional sizes are available on request for anyone interested in stocking larger sized bags.

Eight products were brought into the initial Thinking-Cooking launch – all items that can be sold direct to the customer to help make their life easier in the kitchen.

The range also features the Steam-Cooking Bag for oven or microwave – which has been sold direct to the public for a while – alongside the Baby & Toddler Meal-Pouch, Fat-Catcher absorbent grill (broiler) liners, top quality nylon Roasting Bags, Potato-Bakers, The Incredible Fruit & Veg Bags, Deli-Fresh food bags, and Slow-Cooker (Crock-Pot) Liners.

Jeremy Haydn-Davies, sales director for food packaging, said: “Thinking-Cooking has brought a number of items which will truly make people’s life easier in the kitchen. Give them a few months, and people will wonder how they ever did without.

“They will save you time and money. Whether it’s reduced cooking time, less washing up or less wasted food, they will positively impact upon your kitchen.”

The Steam-Cooking Bag is an oven or microwave cooking bag, which seals in all the juices and flavours and allows healthy eating and fast food to be combined. The Baby & Toddler Meal Pouch will similarly allow healthy food to be steam cooked fast.

Nylon Roasting Bags are available in two different sizes – ideal for chickens and turkeys - and will crisp up the bird perfectly, stop it from drying out, and significantly reduce cooking times.

Fat-Catcher absorbent grill liners can be used on oven-grills to soak up the fat – healthier food and less cleaning – while Slow-Cooker Liners also cut down on the hated washing-up.

Our Incredible Fruit & Veg Bags are just that – incredible. They allow customers to get many extra days shelf-life on their fresh produce and reduce significantly the amount of fruit and vegetables they are forced to throw away each week. Our Deli-Fresh food bags also offer significant shelf-life extension on items such as cakes, pasties and cold meats.

Email mark.lingard@sirane.com if you would like more information on the range. The full range can be seen – and purchased in the UK – from www.thinking-cooking.com. Anyone in North America interested in stocking the range should email kevin.gallahan@sirane.com

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.