Leuven Beer Packaging by Wonchan Lee receives Platinum A' Design Award in Packaging Design Competition; packaging is not breakable, lighter to carry and has less production cost, according to product description
Elyse Blye
COMO, Italy
,
June 2, 2014
(press release)
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Leuven Beer Packaging Design by Wonchan Lee has been granted the prestigious Platinum A' Design Award in International Packaging Design Competition.
International A' Design Award and Competition is pleased to announce that the work Leuven by Wonchan Lee won the prestigious Platinum A' Design Award in Packaging Design Competition. Wonchan Lee’s work was chosen as a winner by the international jury panel of the A' Design Award & Competition within numerous entries.
Details of Leuven Beer Packaging
Wonchan Lee, the creative mind behind the award winning design beer packaging says, “Differentiation is probably the most important factor in packaging these days as packaging is often the only way to appeal and compete with other products on the shelf: it has to stand out among others. This solution is clearly a new approach and concept for beer packaging: not breakable, lighter to carry, has less production cost, therefore has advantages in both delivery and production. From brainstorming to branding, choosing the materials and finishing, Leuven differentiates itself from other premium Belgian beers in the market with this new package.” Learn more about this design: http://www.adesignaward.com/design.php?ID=30490.
Platinum A' Design Award
The Platinum A' Design Award title is granted to top 1% percentile designs competing in the A’ Design Competition. Platinum A’ Design Award winners must exhibit an exemplary level of excellence in design. Entries to the A’ Design Awards are peer reviewed and blind judged. Each entry must pass strict evaluation guidelines and judging criteria before being awarded by the 50-person grand jury panel that consists of prominent scholars, established design professionals and internationally influential press members. A’ Design Award laureates are entitled to receive the A’ Design Prize which includes a series of PR and publicity tools to promote winners such as design article at DXGN Design News Network in addition to inclusion in annual of best designs, design excellence certificate, design award trophy, award winners exhibition and exclusive invitation to the glamorous gala-night.
About A' Design Award and Competition
A' Design Award and Competition spotlights best designs, design concepts and design oriented products worldwide in order to create a global awareness for good design practices and principles in general public. The ultimate aim of the accolades is to push forward brands and designers from across the globe to come up with superior products that benefit society. A' Design Award and Competitions are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. Learn more about the A’ Design Awards at http://www.whatisadesignaward.com.
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