New York FUnctional FUrniture targets space-conscious urban dwellers with multi-functional pieces including chair-to-sofa, coffee table-to-bookcase and sofa-bed unit; e-commerce start-up claims customers can save 25-40% compared to other furniture stores

NEW YORK , May 27, 2014 (press release) – NYFU (New York FUnctional FUrniture) has combined the urban living experiences of its founders along with their design backgrounds to bring urbanites an upgraded living experience with furniture solutions that accomplish three core objectives: quality, price, and multi-functionality. Having launched in February 2014, NYFU has created a distinct advantage due to its control of the manufacturing and retailing process.

With multi-functionality being the cornerstone of their entire line of furniture, one of NYFU's most popular items include Seatpacking Sofa Bed, which was cleverly named after the Meat Packing District in New York. It folds out into a bed and was built out of fine Turkish quality fabric. Their Lego Table is a smart coffee table that can evolve into a bookcase. Finally The Transformer folds from an individual seat into a true sofa bed that can fit just about any space. NYFU's furniture line is ideal for not only small size apartment-dwellers, but also all smart design fans across the country. Their products include ottomans, sofa beds, armchairs, desks, tables and TV units.

By focusing on multi-functional furniture, design, and reasonable pricing, NYFU is creating solutions that fit many urbanites in New York and around the country. Shoppers at NYFU are able to save 25 – 40% on products manufactured and sold by the e-commerce startup compared to other furniture stores. NYFU launched with offering free shipping & return on the East Coast, in NY and NJ, and has started to ship nationwide after a couple of weeks going live.

One of the co-founders of NYFU, Efe Kababulut forged his passion for design with the need for moderately priced furniture he experienced while living in New York. Efe says, "I love New York and living in small apartments showed me how important multi-functional furniture was. But most of the items on the market were expensive. In addition, New Yorkers have amazing taste and don't want to comprise quality for price. We think we've been able to fill that void in the market by controlling costs while offering an amazing product to furniture shoppers."

NYFU is currently in the process of fundraising. It has raised eyebrows of major publications and been featured on BuzzFeed, Design Milk, Core77, Thrillist, and Apartment Therapy. If you are interested in viewing the company's furniture line, visit For press inquiries, please contact Pinar Guvenc at or 917-922-7774.



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