Duo Plastics contracted by London-based e-commerce maternity and baby products retailer Chicbaby.com to provide branded, returnable PE packaging; branding is an essential part of retailer's contact with customers, says Duo Plastics managing director
May 22, 2014
(Industry Intelligence Inc.)
– The UK division of Duo Plastics Ltd. has been contracted to provide polyethylene (PE) packaging with branding for online maternity and baby goods company Chicbaby.com, Plastics & Rubber Weekly reported on May 21.
The London-based retailer chose dual-strip mailing bags from Duo, as the packaging would facilitate customer returns.
Duo notes that branding is an important factor for an online retailer, as packaging is generally the only tangible contact a customer will have with the store. Citing research, the company’s managing director David Brimelow added that 70% of consumers consider packaging an essential part of their shopping experience.
Chicbaby.com said Duo came highly recommended from one of the largest e-commerce fashion companies in the world, noting also that the packaging manufacturer was quick to respond to inquiries.
The primary source of this article is Plastics & Rubber Weekly, London, on May 21, 2014. Click here for the primary source's full version of the article.