NJoy announces settlement of lawsuit with Victory Electronic Cigarettes over NJoy's allegations of patent and trade dress infringement; Victory agrees to stop selling accused e-cigarettes and cases in question

SCOTTSDALE, Arizona , May 20, 2014 (press release) – NJOY, Inc., the country's leading independent manufacturer of electronic cigarettes, announced today that it has settled its lawsuit filed against Victory Electronic Cigarettes and Victory Electronic Cigarettes, Inc. in the United Stated District Court for the District of Arizona for patent and trade dress infringement. In the suit, NJOY alleged that Victory e-cigarettes infringe patented technology used in the NJOY disposable King cigarette (U.S. Patent No. 8,539,959) and that Victory e-cigarette cases infringe NJOY’s trade dress rights protecting its uniquely identifiable King case.

In response to NJOY’s lawsuit, Victory has agreed to stop selling the accused e-cigarettes and cases. NJOY will continue to vigorously enforce its valuable intellectual property against those who appropriate its value by using it without NJOY’s permission.

NJOY is represented by Perry Viscounty, Ryan Owens, Gunnar Gundersen, and Patrick Justman of Latham & Watkins, LLP and Andrew M. Federhar and Ray Harris of Fennemore Craig, P.C.

About NJOY:

NJOY is known as the industry's "Gold Standard" due to its best-in-class products, patented technology, superior branding, experienced management team and responsible business practices. NJOY is the first independent electronic cigarette company to support the nationally recognized We Card Program and join its Manufacturers Advisory Council as part of its efforts to prevent underage use of its products. NJOY is currently in over 90,000 stores in the U.S. and more than 40,000 across the UK, Ireland, France, Spain, Italy, Portugal and the Netherlands. NJOY offers disposable and rechargeable electronic cigarette products for adult smokers. These products provide nicotine with rich tobacco or menthol flavor, without tobacco smoke or odor. NJOY is headquartered in Scottsdale, Arizona and has offices in New York and London. To learn more about NJOY products visit www.NJOY.com.

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