Wausau Paper introduces new Artisan line of premium towels made of 100% recycled fibers designed to provide soft and thorough hand drying experience; product provides 'premium attributes traditionally found only in virgin-style products'

Mathew Kearney

MOSINEE, Wisconsin , May 20, 2014 (press release) – Wausau Paper (NYSE:WPP) announced the launch of its new Artisan™ line of premium towels carefully crafted from the Company’s innovative ATMOS technology-enabled paper machine at Harrodsburg, Kentucky. Artisan products are brilliant white, remarkably strong, yet designed to provide a soft and thorough hand drying experience. The toweling has a clean and hygienic appearance as well as cloth-like durability and strength for exceptional performance. Artisan provides the pinnacle in premium while also supporting sustainability initiatives. Artisan is the only line of premium quality roll and folded towels that feature Green Seal™ certification. Towels are made from superior quality 100 percent recycled fibers providing premium appearance and comfort. Artisan towels, with their unique surface pattern, cater to high-end facilities seeking exceptional quality products that reinforce an upscale image.

“The launch of our new Artisan premium towel line marks the culmination of several years of development and hard work throughout the Company to bring to market premium green,” commented Matthew L. Urmanski, president and chief operating officer. “Artisan is truly a one-of-a-kind product line marrying together the premium attributes traditionally found only in virgin-style products with the environmentally responsibility of Green Seal certification. As we continue to further our goal of becoming a complete green manufacturer across our entire paper brand portfolio, Artisan brings us ever closer to this vision.”

Green Seal™ is a trademark of Green Seal, Inc. in Washington, DC. Used by permission.
ATMOS is a trademark of Voith GmBH in Heidenheim, Germany. Used by permission.

About Wausau Paper:
Wausau Paper produces and markets a complete line of away-from-home towel and tissue products, as well as soap and dispensing systems. The Company is listed on the NYSE under the symbol WPP. To learn more about Wausau Paper visit wausaupaper.com.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.