Electrolux's Frigidaire brand announces launch of new US ad campaign showcasing Frigidaire Gallery kitchen innovations by featuring families in their kitchens, with narration from point of view of the children

CHARLOTTE, North Carolina , May 12, 2014 (press release) – Frigidaire® announced the launch of its latest national advertising campaign, Frigidaire Gallery® "Time-saving Innovations" today. The new campaign features families in the heart of their homes with narration from the point of view of the children – Zoe, Ryan and Carter. Each spot meaningfully showcases Frigidaire Gallery kitchen innovations and how they address every day kitchen challenges. By offering time-saving solutions, the Frigidaire Gallery collection offers mealtime in no time, from start to clean, so it is easier to savor sweet family moments.

The products and time-saving innovations featured are designed to work harder, smarter and provide the ideal balance between simplicity, innovation and efficiency— helping families make the most of their time at home.

"Our primary focus is to give consumers time-saving innovations that provide the satisfaction of getting the results they want," said John Weinstock, Senior Vice President Marketing for Electrolux Major Appliances in North America. "We have learned through in-depth consumer research that our consumers crave simple controls and innovations that streamline their household tasks. This exciting new campaign is the perfect way for Frigidaire to showcase exactly why we've created industry-first innovations like Smudge-Proof ™ Stainless Steel, Quick Preheat and other time-saving features that meet this growing need. It also highlights the effect each has on the entire family," added Weinstock.

The campaign, which was developed by DDB Advertising and will air nationally across multiple cable and network channels, will feature the Frigidaire Gallery® line of kitchen appliances with Smudge-Proof ™ Stainless Steel—an industry-first innovation—that delivers the desired look of stainless steel while resisting fingerprints and cleaning easily. This feature is put to the test throughout the campaign by the families and Zoe. Also presented is the new Frigidaire Gallery® Double Wall Oven with time-saving innovations like Quick Preheat and True Convection, the Frigidaire Gallery® OrbitClean™ Dishwasher with four times better water coverage and EffortlessDry™ System, and the French Door Counter-Depth refrigerator with over 100 ways to organize.

To learn more about the new Frigidaire Gallery® Smudge-Proof Stainless Steel™ appliances, visit www.frigidaire.com/Smudgeproof/.

About Frigidaire®

Frigidaire® has been designed to help families make the most of their time and space with high-performing, easy-to-use appliances with time-saving features. Visit www.frigidaire.com for more information.

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