Israel-based Polymer Logistics launches Wood Effect crate for fresh produce aisles and transportation; crates present opportunity for retailers to 'switch away from non descript plastic crates' and 'influence buyer perception' in terms of market feel
HOD HASHARON, Israel
May 7, 2014
– Under pinning its commitment to innovation within the field of retail ready packaging Polymer Logistics has launched the world's first Wood Effect crate. Perfect for stores who want to give that market fresh impression, the new wood effect crate is set to revolutionise the look and feel of fresh produce aisles nationwide.
As more and more retailers are either starting to or are actually upgrading their stores, one area that has been of particular focus has been the fresh produce aisle. Retailers are recognising the fact that the perception of fresh and local can lead to increased sales. Therefore store design and layout has been adapted to reflect this. However whilst there can be no doubt that improvements have been made, the actual crates that hold and display the produce are still look very generic and sterile.
The new Wood Effect crate from Polymer presents the opportunity for retailers to switch away from non descript plastic crates and to actually influence buyer perception in terms of the market feel. What's more for retailers who are actually using real wooden crates the new solution from PL is more cost effective, sustainable and offers a significant advantage in terms of hygiene. Having made its debut at Fruit Logistica 2014 in Berlin, the new Wood Effect crate offers robust product protection during transportation and is both foldable and stackable to maximise truck and store space. The crates use the active lock system that enables store colleagues to fold away the crates efficiently using the ergonomic system.
"If retailers truly want to offer their customers that market fresh look then they need to find an alternative to the generic plastic crate that is prevalent in every retail Produce aisle," stated Adrian Dale, Managing Director Polymer Logistics UK. "Here at Polymer we believe that this represents a major breakthrough in terms of store enhancements and are confident that if retailers invest in the Wood Effect crate they will see a major uplift in sales".
Polymer Logistics is a global leader in Retail-Ready Packaging (RRP). We provide world-class plastic container and pallet pooling services, working closely with manufacturers, suppliers/packers and retailers alike to ensure cost-effective logistics solutions and maximum in-store product availability. Aligned with our pooling service is our innovative design and manufacturing capability. Our extensive range of returnable transport, storage and display products includes collapsible bins, folding, nesting and stackable crates, together with reusable dollies and pallets. These offer substantial costs benefits, are more environmentally friendly than traditional one-way transit packaging and are robust enough to withstand the rigorous demands of retail supply chain logistics for many years.