McDonald's to start offering chicken meals at its restaurants across Colombia after test offer that began in November in Medellin

Nevin Barich

LATIN AMERICA , May 7, 2014 (SeeNews) – US fast-food chain McDonald's (NYSE:MCD) will start offering chicken meals at its restaurants across Colombia, Rossmery Zumaeta, purchases director at the company for Colombia, said on Tuesday.

According to her, this market generates annual revenues of COP 460 billion (USD 239.8m/EUR 172.2m) in the country. Thus, the US chain will face local competitors in the chicken meals segment such as Frisby, Kokoriko and Grupo CBC, which owns the brands Cali Mio, Cali Vea and La Brasa Roja.

McDonald's entered the chicken meal segment in November 2013 with a test offer in Medellin. The company selected as a supplier is local poultry producer Operadora Avicola, which operates plants in Barbosa, Bucaramanga, Medellin and Pereria.

In Latin America, McDonald's already offers chicken meals in Peru, Panama and Trinidad and Tobago, Zumaeta noted.

According to data of local news site www.losdatos,com, chicken meals sales in large Colombian fast-food chains rose by 25-26% between 2011 and 2012. Colombian annual chicken consumption stood at 27.1 kg per capita in 2013, figures released by local poultry producers federation Fenavi showed.

The other most preferred meals in Colombian restaurants are the burgers, whose annual revenue stands at COP 630 billion, and the pizza segment with revenues of COP 184 billion.

(COP 100 = USD 0.052/EUR 0.037)

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