Greenblue's How2Recycle releases second annual report, which details label program's development, partnerships with ACC's Flexible Film Recycle Group and Wisconsin Dept. of Natural Resources' Wisconsin WRAP to increase recycling

Elyse Blye

CHARLOTTESVILLE, Virginia , April 30, 2014 (press release) – Greenblue’s How2Recycle Label announced today the release of its second annual report. The report details the program’s background and development as well as progress and changes made over its lifetime. The 2013 Annual Report is available for download and includes a list of all current How2Recycle participants.

In 2013, How2Recycle grew from 12 to 23 participants, surpassing the 2013 goal of 20 companies. The report also details the program’s partnerships with the American Chemistry Council’s (ACC) Flexible Film Recycle Group (FFRG) and the Wisconsin Department of Natural Resources for Wisconsin WRAP (Wrap Recycling Action Project) to increase the recycling of plastic bags, films, and wraps used for everyday consumer products. Since May, 2013, How2Recycle has offered financial sponsorships to participating companies for use of the Store Drop-off Label on eligible plastic bags, films, and wraps through a grant from the FFRG.

The annual report also includes analysis of consumer feedback obtained from the program survey at how2recycle.info. Feedback continues to show that consumers overall have a positive experience with the label. Key survey results include: 84% of consumers find the label easy to understand; 76% had positive experiences with the label; and 80% of consumers think more positively of a company for using the label.

Companies interested in joining the program can visit how2recycle.info/how2join or contact Anne Bedarf at anne.bedarf@greenblue.org or at 434.817.1424 x314.

ABOUT HOW2RECYCLE

How2Recycle is a program of GreenBlue’s Sustainable Packaging Coalition (SPC). The SPC’s goal is for the How2Recycle Label to appear on the majority of consumer goods packaging by 2016 and to provide participating companies with detailed information regarding the recyclability of their packaging. How2Recycle sponsorships are available for the use of the Store Drop-off Label. These sponsorships are made possible through the support of the Flexible Film Recycling Group (FFRG) of the American Chemistry Council. Any company interested in joining How2Recycle or obtaining a fee sponsorship should visit www.how2recycle.info/how2join and contact Anne Bedarf at anne.bedarf@greenblue.org.

For How2Recycle program updates, follow us on Twitter @How2Recycle.

ABOUT GREENBLUE AND THE SUSTAINABLE PACKAGING COALITION

GreenBlue® is a nonprofit that shapes the business of sustainability. We arm the agents of change with the science and resources needed to make business more sustainable. The organization’s Sustainable Packaging Coalition® is a membership group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions, and holds two conferences each year to further this goal. For more information follow us on Twitter @GreenBlueOrg.

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