Essentra Packaging asking visitors of Interpack trade show, May 8-14, in Dusseldorf, Germany, for ideas for applications of AquaSense active label technology; AquaSense designed to help maintain and control moisture content within packs

Elyse Blye

MILTON KEYNES, England , April 29, 2014 (press release) – Visitors to Interpack are being asked for their ideas for applications where AquaSense™, the latest label innovation from Essentra Packaging, can revolutionise packs.
And every idea submitted by visitors to stand C20 in Hall 07 at Messe Düsseldorf will be in with a chance of winning an iPad Mini, at the end of the show.

AquaSense™ has been designed to help maintain and control the moisture content within packs ensuring the goods do not dry out and are kept fresh – giving consumers more control than ever over the products they buy.

It features a unique absorbent AquaSense™ pad which is activated by the consumer on opening the pack or tub. The pad is placed under a tap and soaks up a specific amount of water which it then releases within the pack, keeping contents fresh, controlling humidity and reducing product waste due to goods drying out.

The AquaSense™ pad can be supplied in a variety of formats and sizes and is designed to meet the specific needs of the product it is protecting. Options include high impact graphics and designs which can combine with the freshness capability of the pad to deliver a message on adding the liquid, interacting with the consumer and acting as a means to deliver promotional campaigns.

Because the AquaSense™ pad soaks up only as much moisture as it needs, it does away with the need for the consumer to measure the dose – it is simply held under a tap to continue functioning just as effectively, giving the consumer a much more interactive relationship with the brand through the packaging.

Martin Dallas, Managing Director - Essentra Speciality Technologies, says: “There have already been some incredibly interesting conversations about areas where AquaSense™ could have real impact. But we think there are few places better to harness the ideas of packaging’s top innovators than Interpack … it’s a very exciting prospect.”

Award-winning Essentra Packaging will be at Interpack 2014, 8-14 May, with an impressive series of developments which can integrate the multi-functionality of easy opening, reclosing, informing and protecting into packs across the consumer and healthcare sectors.

Its products combine acclaimed design and technology, and are trusted by manufacturers and brand owners in end markets such as food and drink, pharmaceutical and healthcare, household and industrial, and paper and board.

The winner of the iPad Mini will be decided in a draw on the final day of Interpack. The winner will be notified after the exhibition.

ABOUT ESSENTRA PACKAGING
www.essentrapackaging.com

Essentra Packaging is part of the Packaging & Securing Solutions division of Essentra plc. Essentra Packaging is a global provider of packaging products that deliver benefits to consumer and healthcare markets, combining pack functionality with creative design & print to deliver brand communication and protection.

Essentra’s ‘Packaging Resolved’ positioning emphasises the four core themes of Opening, Closing, Informing and Protecting – where its cartons, leaflets, foils, tapes, labels and seals can combine to provide all or simply one of these benefits. From helping ensure users do not get frustrated in opening packs through to providing the reassurance that products are fresh and have not been tampered with, Essentra Packaging’s products are an integral part of the product and brand pack experience.

Supported by a global manufacturing base, in-house design studio, R&D facilities and multi-million pound print facilities, Essentra Packaging is positioned to deliver the very best in quality, service and reliability to help make our customers and consumers lives easier.

Find out more: YouTube – Essentra Packaging Facebook – Packaging Resolved LinkedIn

ABOUT ESSENTRA PLC
www.essentra.com

Essentra plc (“Essentra”) is a FTSE 250 company and a leading international supplier of speciality plastic, fibre, foam and packaging products with four principal operating divisions: Component & Protection Solutions, Porous Technologies, Packaging & Securing Solutions, and Filter Products. Essentra focuses on the light manufacture and distribution of high volume, essential components which serve customers in a wide variety of end-markets and geographies.

Headquartered in the United Kingdom, Essentra’s global network extends to 29 countries and includes c. 5,500 employees, 42 principal manufacturing facilities, 64 sales & distribution operations and 5 research & development centres.

For Essentra Packaging sales enquiries please contact:

Simon Wildash, Essentra Packaging
Tel: +44 (0)115 975-9000, Fax: +44 (0)115 975-9001
Email: simonwildash@essentra.com
Website: www.essentrapackaging.com

For Essentra Packaging - media enquiries please contact:

Bob Bushby/John Atkin, Nielsen McAllister Public Relations
Tel: +44 (0) 1332 293939, Fax: +44 (0) 1332 382202
Email: info@nmpr.co.uk

For enquiries about Essentra plc please contact:

Joanna Speed
Corporate Affairs Director
Tel: +44 (0)1908 359 100, Fax: +44 (0)1908 359141
Email: joannaspeed@essentra.com

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