Hayneedle says it offers more than 600 million custom furniture combinations, with new proprietary technology allowing customers to mix and match finishes, fabrics and trims to create unique furniture

Cindy Allen

OMAHA, Nebraska , April 28, 2014 (press release) – More than 600 million custom furniture combinations are now available at hayneedle.com, making it the destination for the largest selection of outdoor furnishings in the nation. New proprietary technology built by Hayneedle allows hayneedle.com customers to mix and match finishes, fabrics and trims to create the perfect piece of custom furniture.

“This is something our customers have been asking for, and we’ve pulled out all the stops to make it happen,” said Brian Moen, Chief Marketing Officer, Hayneedle. “The new functionality expands product customization at hayneedle.com from a few options to hundreds of millions. That’s giving our customers the ability to tailor and purchase custom furniture from the comfort of their own home.”

The customization experience at hayneedle.com is available for more than 1,100 outdoor products, including furniture and fire pits. Indoors, customization options for several bedroom sets are also online. Hayneedle plans to roll out the enhanced functionality to additional products in the near future.

“Thanks to technology, we’re changing the way people shop for furniture online,” Moen added. “The ability to choose color and trim options is something shoppers could previously only do by spending hours at a specialty store poring through catalogues. Now customers can do it in a matter of minutes at hayneedle.com from the comfort of home. When you add the online videos and customer reviews available at our site, we believe we’re providing the best online shopping experience in the industry.”

In addition to online tools, Hayneedle’s top-rated, U.S.-based Customer Care team is available to answer questions customers may have about products and options.

“Our Customer Care specialists receive hands-on training from our vendors that sell product on hayneedle.com,” Moen said. “Armed with that knowledge, our team of experts is standing by to pick up the phone and offer a personal touch as they help customers determine just the right fabric, size and finish for a one-of-a-kind home item.”

About Hayneedle
Hayneedle is on a mission to help customers find everything home. One of the nation’s largest online retailers, hayneedle.com offers more than 3,000 brands and nearly 2 million products for every room, style and budget. Hayneedle is one of Inc. Magazine’s fastest growing companies in America and Internet Retailer’s Top 500 Retailers. Founded in 2002 and based in Omaha, Neb., the company employs more than 500 people nationwide. Learn more at hayneedleinc.com and find everything home at hayneedle.com.

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