Hershey releases new packaging design for Hershey's Miniatures Assortment, reduces packaging weight by 0.05g per wrapper; changes will equate to more than 271,800 lbs. of wrappers saved

NORTHAMPTON, Massachusetts , April 25, 2014 () – Hershey makes packaging change and saves 271,800 pounds of paper and aluminum

DESCRIPTION:

New, contemporary packaging for Hershey's Miniatures Assortment officially hit retail shelves this week. Behind the bold design are sustainable packaging practices. Each wrapper underwent a weight reduction...0.05 grams per wrapper was removed. Although it was a small change, in just one year that equated to more than 271,800 pounds of wrappers saved. Over the last five years, Hershey has had more than 175 packaging sustainability projects across three countries that have saved 14 million pounds of packaging sustainability goals. Hershey will be sharing its new goal to reduce packaging by an additional 16 million pounds through 25 new initiatives by 2017 in its third full CSR report launching on May 1. The report will unveil the company's updated CSR strategy and framework, grounded in Hershey's belief that strong performance begins by operating effectively and ethically.

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