Indicators of consumer perception, social media engagement steadily rising for Taco Bell since its March 27 introduction of its new breakfast platform, research firm says
April 21, 2014
(Industry Intelligence Inc.)
– According to consumer research firm YouGov BrandIndex, indicators of consumer perception and social media engagement have steadily risen for Taco Bell since the March 27 introduction of its new breakfast platform, Nation's Restaurant News reported April 18.
The research firm suggested that this means Taco Bell's breakfast launch was successful and might have had an effect on McDonald’s Corp's breakfast sales.
The primary source of this article is Nation's Restaurant News, New York, New York, on April 18, 2014. Click here to read the primary source's full version of the article.