New Zealand Post turning routine transactional mail into direct marketing opportunities, 'rethinking the possibilities' of transactional mail through use of Pitney Bowes' IntelliJet system
April 10, 2014
– Using technology from Pitney Bowes, New Zealand Post, one of New Zealand’s most trusted businesses, is innovating the way it helps its clients by transforming transactional mail into high-impact, high-return direct marketing pieces.
Across the globe, direct mail is re-emerging as an effective way for businesses to reach consumers. In fact, in New Zealand while mail volumes have been declining in general, research by AC Nielsen showed business-to-consumer communications have been growing for the past several years1. With the Pitney Bowes® IntelliJet™ 20 Printing System and the Print+ Messenger™ system, which integrates print and mail by cost-effectively transforming plain white paper and envelopes into more valuable, personalized color communications, New Zealand Post is pioneering a new approach to the production workflow environment.
“We’re rethinking the possibilities for how we treat transactional mails for how we treat transactional mail through these advanced print and mail solutions that are the first of their kind in the Asia Pacific region,” said Ashley Smout, New Zealand Post Chief Operating Officer, Mail and Communications. “With one integrated system from Pitney Bowes, we can quickly and easily turn an ordinary mail piece into an extraordinary marketing piece for our clients.”
By implementing a “White Paper Factory” process, New Zealand Post can achieve efficiencies by streamlining print and mail workflow to produce colorful transactional documents for its customers while increasing the value of each document as a high-impact, colorful, personalized communications piece.
“The IntelliJet system bridges the gap between operations and marketing by turning routine transactional mail into direct marketing opportunities,” added Karthik Krishnamurthy, vice president and general manager – Asia Pacific at Pitney Bowes. “It is a fast, intuitive and accurate system and New Zealand Post clients will benefit from the proven effectiveness and increased open and response rates that can be achieved by adding color and customization to the envelope.”
Pitney Bowes has a long standing relationship with New Zealand Post and has become a trusted partner that understands the demands that come with processing high-volume, maximum-integrity customer communications.
Smout continued: “Pitney Bowes’ technology lets us exceed our customers’ needs by adding value and creating the potential for a measurable return on investment. Moreover, Pitney Bowes is committed to helping us as we set the new pace for the mail and print industry in New Zealand.”