UK-based Robinson Paperbox develops range of decorative, brass-foiled boxes for Holdsworth Chocolates of Bakewell chocolates sold at John Lewis department stores

Elyse Blye

CHESTERFIELD, England , April 1, 2014 (press release) – Holdsworth Chocolates of Bakewell approached Robinson Paperbox over twelve months ago to look at the packaging for their handmade chocolates.

Robinson made an immediate impact in offering a substitute for their hero box which was retailed in Waitrose. Now with over 10 different boxes Robinson and Holdsworth are forging a long standing partnership.

The latest boxes added to the range are highly decorative, brass foiled boxes for John Lewis. These boxes have been well received by both Holdsworth and the retailer.

Genevieve Holdsworth, owner of Holdsworth Chocolates commented “Robinson has transformed our thinking of how to package exquisitely made chocolates, there is no doubt we have increased our costs on packaging but we have been able to make reductions in other areas like the packing and over labelling. We have grown to the point where we have recently moved to a purpose built unit in the Bakewell area where we aim to be one of the country’s leading chocolatiers”

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