Mondi marks 25 years since it launched its Color Copy brand, which was the first paper worldwide especially designed to use in digital color laser systems; in 2014, company is featuring fashion designs made from Color Copy paper

Debra Garcia

VIENNA , March 26, 2014 (press release) – 25 years after launch Color Copy still sets the benchmark for perfect results!

The international packaging and paper group Mondi celebrates 25 years of its brand Color Copy. Launched in 1989, Color Copy was the first paper worldwide to be specially designed for use in digital colour laser systems. Recommended by leading equipment manufacturers and used daily, Color Copy offers customers an ideal whiteness, brilliant color reproduction, high light-fastness, precise smoothness, and controlled conductivity for the very best print quality. Color Copy is also a model of sustainability: It was the world’s first colour laser paper to be FSC® certified and since 2010 Color Copy is available CO2 neutral. Twenty five years after its launch, Color Copy is still the benchmark for perfect print results, satisfying customers around the globe every day.

In 2014 Mondi continues with the successful haute couture Color Copy campaign, “Only the original makes you look so good”. Mondi’s campaign features fashion designs made from Color Copy through collaboration with design students from the University of Art and Design in Linz together with the Hetzendorf fashion school in Vienna, Austria. All haute couture designs created for the campaign are featured in the behind-the-scenes video showing the making of the campaign (www.youtube.com/TheGreenrange).

“Our Color Copy campaign is about making a good impression, whether for an important office presentation, a photo book or marketing collateral. In short, when your printed material looks good, you look good,” explains Johannes Klumpp, Marketing and Sales Director for Mondi Uncoated Fine Paper, Europe and International. “As so often in life, when it’s important, you don’t get a second chance to make a first impression. That’s where Color Copy comes in,” says Klumpp.

For the 25th anniversary Mondi has embossed the Color Copy ream in chocolate and wrapped it in a gift box produced out of Mondi’s latest innovation, YBBS® premium white board. It will be available throughout 2014 and will be used internationally for customer activities.

Over the last 25 years, the Color Copy portfolio has grown to include a broad range of shades and textures with Color Copy, Color Copy style, Color Copy coated glossy, Color Copy coated silk and Color Copy indigo, an HP 3-star certified paper for HP Indigo digital presses.

Color Copy is part of Mondi’s eco-conscious Green Range and is CO2 neutral, FSC® certified, and bears the EU Ecolabel. More information about the Color Copy portfolio is available at:
www.mondigroup.com/colorcopy

High resolution images:
https://images.mondigroup.com/pindownload/login.do?pin=8SA48

About Mondi Uncoated Fine Paper

Mondi Uncoated Fine Paper is a business unit of Mondi’s Europe & International Division. In 4 paper mills in Austria, Slovakia, Russia and South Africa, Mondi Uncoated Fine Paper produces environmentally sound office and professional printing papers tailored to the latest professional digital print technology. The company complies with the strictest international certification standards to support sustainable production processes through the responsible management of forest, water and air resources. All Mondi uncoated fine papers belong to the Green Range of papers that are FSC® or PEFC™ certified, 100% recycled or bleached entirely without chlorine.

Its renowned brands such as Color Copy, DNS®, IQ, MAESTRO®, NAUTILUS®, BIO TOP 3® or Snegurochka are used in office environments on laser or inkjet printers and by professional printers on digital or offset presses to create brochures, transactional material, folders, invitations, business cards, letterheads or other high-impact communication.

About Mondi

Mondi is an international packaging and paper Group, employing around 24,000 people in production facilities across 30 countries. In 2013, Mondi had revenues of €6.5 billion and a ROCE of 15.3%. The Group's key operations are located in central Europe, Russia, the Americas and South Africa.

The Mondi Group is fully integrated across the packaging and paper value chain - from the management of its own forests and the production of pulp and paper (packaging paper and uncoated fine paper), to the conversion of packaging paper into corrugated packaging, industrial bags, extrusion coatings and release liner. Mondi is also a supplier of innovative consumer packaging solutions, advanced films and hygiene products components.

Mondi has a dual listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker code MND and a premium listing on the London Stock Exchange for Mondi plc, under the ticker code MNDI. The Group’s performance, and the responsible approach it takes to good business practice, has been recognised by its inclusion in the FTSE4Good Global, European and UK Index Series (since 2008) and the JSE's Socially Responsible Investment (SRI) Index since 2007.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.