Greater Than-brand coconut water selects Extra-Lok V 38-mm OD closure by Closure Systems International for packaging redesign
March 7, 2014
– Greater ThanTM, an all-natural, thirst quenching functional beverage infused with coconut water and electrolytes, has chosen Closure Systems International (CSI) as the exclusive closure supplier for its important 2.0 package re-design and national product distribution.
“We wanted to emphasize our GREATER THAN branding to our consumers with our message on both sides of the package and on the closure; CSI enabled us to do that. In addition, CSI quickly facilitated color matching and has been very flexible in meeting all of our delivery requirements.”
Brothers Mark and Jon Sider created the drink which combines the best of sports nutrition, health and the pursuit of continuous improvement. Greater Than contains all natural ingredients, is low calorie and has twice the electrolyte content of mainstream sports drinks. The brand has enjoyed explosive growth since its introduction in 2010 in a single Chicago area store. Today, Greater Than is available in more than 200 locations as well as on-line from Amazon.com. In support of its expanded distribution and growth, the company has refreshed their brand, their formulations and their packaging based on consumer feedback.
The redesigned package is now topped with CSI’s Extra-Lok V 38mm OD closure. This cap has been optimally designed to be the lightest weight two-lead, 38mm closure in the market while maintaining performance excellence. Co-owner and co-developer Mark Sider said, “We wanted to emphasize our GREATER THAN branding to our consumers with our message on both sides of the package and on the closure; CSI enabled us to do that. In addition, CSI quickly facilitated color matching and has been very flexible in meeting all of our delivery requirements.”
The startup company founders researched other closure suppliers and made their choice based in part on CSI’s experience and industry-wide reputation. “CSI’s technical knowledge and application problem-solving are impressive,” said Mark. “We sought an experienced partner to ensure we would have a trouble-free national rollout.”
For more information about this unique brand that inspires an active lifestyle and promotes wellness, contact:
GREATER > THAN
Twitter @ DRINKGT
For more information about CSI’s Extra-Lok V 38mm OD cap and other closure and capping options, please contact:
Closure Systems International
Dana Austin, Global Marketing Manager
7702 Woodland Drive
Indianapolis, Indiana 46278
Closure Systems International, Inc. (CSI) is recognized as a global leader in closure design, manufacturing, and high speed application systems. In addition to quality closures and capping equipment, CSI provides unparalleled customer and technical services globally. Major categories served include carbonated soft drinks, bottled water, juices, isotonics, teas, adult beverages, liquid dairy, foods and automotive fluids. CSI's closure systems solutions help customers maximize profits by increasing the marketability of their brands and optimizing their total cost of operations. In its 27 locations worldwide, CSI employs approximately 3,400 people. CSI is part of the Reynolds Packaging Group, an operating division of Rank Group Limited. Please visit www.csiclosures.com.
Contact Jane Haywood-Rollins at +317-390-5050 with general trade press or marketing communication inquiries.
About Greater Than
The competitive-athletic brothers Mark and Jon Sider needed a better sports drink that fueled performance, tasted great and that was made with only natural ingredients. The problem was this beverage did not exist. So the brothers teamed up to create a brand and a drink that represented the best of sports nutrition, health and the pursuit of getting better. Launched in one store in the summer of 2010, Greater Than has been winning over loyal consumers based on quality ingredients, community involvement and effective grass roots marketing. For more information, please visit www.drinkgt.com; Facebook.com/DRINKGT – Twitter @ DRINKGT.
Closure Systems International
Dana Austin, Global Marketing Manager, 317-390-5000
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