Owner of Steak 'n Shake burger chain to acquire struggling men's magazine Maxim; publication's ad dollars dropped 28% last year to US$80.7M

March 4, 2014 () – Seeking some sizzle, the owner of the Steak 'n Shake burger chain is buying men's magazine Maxim.

Alpha Media Group Inc. put Maxim up for sale a year ago. The publication has struggled, with ad dollars dropping 28 percent last year to $80.7 million, bucking a 1 percent gain for consumer magazines overall, said the Association of Magazine Media. Terms of the deal with Biglari Holdings Inc. were not released. The San Antonio-based company, headed by CEO Sardar Biglari, says Maxim will continue under its current management.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.