Sun Chemical to showcase to brand owners its ability to support packaging development workflow at Interpack 2014, May 8-14, in Germany

Elyse Blye

PARSIPPANY, New Jersey , February 12, 2014 (press release) – During Interpack 2014, Sun Chemical and its parent company, DIC, will show brand owners how they can differentiate their brands and improve their bottom line by demonstrating their ability to support all parts of the packaging development workflow from package design concept to prepress, conversion, brand launch, and ultimately the store shelves.

Using the theme “Concept to Consumer” in Hall 7a, Stand C10, Sun Chemical will demonstrate its unique ability to be a global full service packaging solutions provider that can address the key packaging issues the industry is facing today, including shelf impact, brand integrity, food safety regulations, and costs.

Shelf Impact

By utilizing the packaging services of its packaging brand lifecycle management agency, Sun Branding Solutions (SBS), brand owners can create an engaging packaging design that stands out on the shelf, maintains brand color consistency every time, utilizes special effect inks and coatings and complies with low migration regulations. SBS can also determine the right packaging structure for the specific needs of each customer.

Brand Integrity

Sun Chemical can help booth visitors explore brand protection options to ensure the integrity of their packaging. Sun Chemical offers a variety of security ink solutions including an infrared coding solution called Verigard™, a security system that adds a small quantity of taggants, or chemical markers, to inks, varnishes or coatings for use in any print process on any substrate. Sun Chemical’s brand protection experts will be on hand at the booth to discuss the variety of covert, overt and semi-overt options Sun Chemical offers brand owners to maintain brand integrity.

Food Safety Regulations

Sun Chemical works with brand owners to ensure their packaging complies with the most stringent regulations in the marketplace, including the Plastics Implementing Measure, REACH, the Plastics Directive, and the Swiss Ordinance. Working with Sun Branding Solutions’ design-to-launch packaging development services, brand owners can take advantage of lifecycle management software.

Sun Chemical leads the way in providing best practices for food packaging printing and offers materials for converters ranging from inks and coatings to adhesives that are specifically designed to ensure the low migration of inks on packaging.

Packaging Systems/Efficient Cost Solutions

Sun Chemical and DIC together offer a variety of packaging services and materials and systems that are designed to improve a brand owner’s bottom line. From packaging systems which utilize barrier lamination adhesives and sustainable inks to coatings designed to lightweight packaging in a cost-effective, recyclable, biodegradable, and press-ready way. Additional costs are saved by ensuring that brand color maintains consistency on packaging substrates and utilizing materials that can print variable data on each package.

“Between DIC, Sun Chemical and Sun Branding Solutions, we are a true global packaging solutions provider,” said Felipe Mellado, Chief Marketing Officer, Sun Chemical. “We are more than just an ink company; we can manage a brand owner’s package from concept to consumer through the many packaging systems, materials and services that we offer. Brand owners that take advantage of all the combined packaging solutions we have to offer will benefit from the ability to differentiate their brands and improve their bottom line.”

For more information about DIC and Sun Chemical’s packaging solutions and services on display at Interpack 2014, please visit http://www.sunchemical.com/interpack or visit Hall 7a, Stand C10 on May 8-14, 2014 in Düsseldorf, Germany.

About Sun Chemical

Sun Chemical, a member of the DIC group, is the world’s largest producer of printing inks and pigments and a leading provider of materials to packaging, publication, coatings, plastics, cosmetics, and other industrial markets. With annual sales of more than $3.5 billion, Sun Chemical has over 8,000 employees supporting customers around the world.

Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit our Web site at www.sunchemical.com.

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