Packaging by UK-based Esterform Packaging for First Milk brand's Frumoo milk beverage has helped make product a success; 230-ml PET bottle ideal for fitting inside lunch boxes

Elyse Blye

LEEDS, England , January 7, 2014 (press release) – Consumer belief in the energy value of milk’s high protein content and yearning for creamy indulgence in beverages has led to a growing interest in premium flavoured milks with real fruit content. Premium lunch-box friendly packaging from Esterform has helped to make First Milk's Frumoo a success.

UK companies have led the way with recent examples including: The Lake District Dairy Company’s Frumoo strawberry & blackberry and raspberry & blueberry smoothie-style milk shakes from First Milk; Dairy Crest’s Frijj raspberry jam doughnut and honeycomb chocolate swirl milkshakes; and Shaken Udder with its chocolate orange milkshake.

Made using fresh milk sourced from British farmers plus real fruit, First Milk was delighted with Frumoo sales in 2013 and already has plans for new variants in 2014.

First Milk marketing director David Young said: "The Lake District Dairy Company’s Frumoo is exactly what consumers are asking for – great tasting, wholesome new flavour solutions to a category currently awash with artificial flavourings and UHT products. Consumers find Frumoo is not only refreshing to taste but, in terms of nutrition, the product is free from artificial colours, flavours or preservatives, as it contains fresh British milk and real fruit. We think these factors appeal to current fans of the ready to drink on-the-go drinks options, but also people who consider themselves to be more food conscious, who are looking for great-tasting, nutritious food produced sustainably."

Packaged in PET bottles from Leeds based, injection and blow moulding specialist, Esterform Packaging, parents also find that Frumoo is a great solution for kids as the 230ml bottle fits inside perfectly inside a lunchbox. In summertime Frumoo can be frozen beforehand, keeping the lunchbox cold and everything fresh.

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