Smithfield Foods subsidiary John Morrell Food Group debuts new look for its Healthy Ones Deli-brand product that includes updated logo, easy-to-read packaging graphics; key nutritional information moved to front of all bulk deli products

Elyse Blye

LISLE, Illinois , January 7, 2014 (press release) – Consumers Can Rejuvenate with Healthy Ones in 2014

Brand Features New Logo, Fresh Labeling and Additional Varieties to Inspire a New You

Healthy Ones® Deli is embracing the New Year and the opportunity it brings to refresh and rejuvenate. The brand, part of the John Morrell Food Group, a subsidiary of Smithfield Foods, is debuting a new look that will include an updated logo, easy-to-read packaging graphics and fresh, new varieties of deli meat. With this brand refresh, consumers can still count on the same great taste and better-for-you ingredients that have made Healthy Ones Deli a staple in households across America.

The timing is perfect for a fresh new look and flavors, considering many consumers also use the New Year to refresh their lifestyles and set healthy goals. One of the changes is a refreshed approach to Healthy Ones Deli packaging that includes a clean design, contemporary logo, and a focus on highlighting fresh ingredients. Healthy Ones has also moved key nutritional information to the front of all its bulk deli products to easily provide consumers with the proper information they need to construct a healthy diet for themselves and their families.

Consumers looking to try or add new, fresh flavors to their meals will have three new varieties of Healthy Ones Deli to choose from in January. Mediterranean Style Turkey Breast, Tuscan Roasted Turkey Breast and Cracked Black Pepper Turkey Breast will all be available at deli counters in grocery stores across the country.

"We're very excited about the updates we've made to the Healthy Ones Deli brand," said Elizabeth Di John, brand manager for Healthy Ones. "One of the most impactful updates we have made is to our packaging graphics by making our products easier for consumers to shop at the deli counter. We have updated the logo, brought forth bright, fresh colors and have clearly listed all important product attributes such as gluten free, lower sodium and no fillers, all to reflect the fresh and better-for-you nature of our deli meats. Of course, everyone can count on Healthy Ones' same great taste that our consumers have enjoyed for years. That will always be true."

One thing that Healthy Ones Deli won't change in 2014 is its great taste and nutrition. Healthy Ones' deli meats will continue to be made with lean tender cuts of chicken, turkey and roast beef. Its hams will stay cooked in their natural juices and all of the products remain low in sodium and certified by the American Heart Association.

About John Morrell Food Group

With over a century and a half of experience, John Morrell Food Group brands have become respected and well known for providing premium-quality meat products to families across the United States. With products ranging from lunchmeat and franks to smoked sausage, bacon and pepperoni, the John Morrell Food Group is an important part of consumers' mealtimes. The John Morrell Food Group offers several national and regional brands including Armour®, Eckrich®, John Morrell®, Curly's®, Patrick Cudahy®, Carando®, Healthy Ones®, Margherita® Kretschmar® and LunchMakers®.

About Smithfield Foods

Smithfield Foods is a $13 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, Gwaltney®, John Morrell®, Kretschmar®, Curly's®, Carando®, Margherita®, and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental, and food safety and quality programs. For more information, visit www.smithfieldfoods.com and www.smithfieldcommitments.com.

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