InMarket in-store mobile marketing app launches iBeacon platform in 150 US grocery stores, with more retailers, markets to be added; iBeacon uses Bluetooth signal to send customers coupons, rewards, reminders while shopping in stores
January 6, 2014
– Mobile to Mortar™ iBeacon Experience will Deliver Consumer Benefits, Customize the Retail Experience and Drive Increased Sales inside Retail Stores
inMarket -- the mobile in-store marketing solution that works in over two million retail stores -- today announces the launch of the first multi-retailer iBeacon platform in the world, and the first grocery marketing solution of its kind. The inMarket Mobile to Mortar™ network is a retailer-agnostic iBeacon platform that will augment the shopping experience for consumers across the country beginning today. The initial rollout will take place in over 150 grocery stores in Seattle, San Francisco and Cleveland, with additional retailers and markets launching in the coming months. Video of potential platform capabilities can be viewed here: https://vimeo.com/83270004
iBeacons are micro-location technology that use a low-energy Bluetooth signal to enable unique mobile app experiences with higher accuracy than GPS. As inMarket rolls out its iBeacon network, it will provide shoppers with a wide range of benefits -- like custom coupons, loyalty rewards, and grocery list reminders -- when it matters most: in store. For example, shoppers who opt-in can be reminded of items a spouse just placed on their shared list, earn loyalty rewards, or be directed to a custom special offer.
"We are thrilled to be making history by writing the first chapter of micro-location iBeacons helping shoppers' everyday lives. Besides Apple themselves, we are the first to take this groundbreaking technology out of beta tests and into consumers' lives throughout the heartland of the US," said Todd Dipaola, CEO and co-founder of inMarket. "Today is just the first wave of this exciting movement, and inMarket has several additional platform announcements that we will take the wraps off in 2014. Mobile to Mortar™ has tremendous potential to transform commerce by converging digital benefits to physical stores. inMarket is proud to bring high ROI solutions out of the lab and into the marketplace for brands and retailers based on our enterprise technology stack."
inMarket -- which quadrupled its work with retail brands in Q4 2013 -- continues to grow rapidly since its launch, connecting over 100 brands with millions of consumers across the country. inMarket's suite of shopping apps is designed to reach shoppers at multiple points throughout the path-to-purchase, from planning the shopping trip to interacting with products in-store.
For more information on inMarket's iBeacon network, please visit www.inMarket.com/MobileToMortar
High-res images: inMarket Mobile to Mortar™ Press Pack
inMarket operates the world's largest mobile shopper platform, reaching over 20 million mobile-enabled consumers as they plan and make purchasing decisions. inMarket's unique model delivers brand engagement when it matters most, dramatically increasing actual purchases. Clients include Coca-Cola, Dial, Kraft, Energizer, Levi's, Mondelez, Nestle, Procter & Gamble, Tyson Foods and Unilever. inMarket was founded by serial entrepreneur brothers Todd and Mark Dipaola, and brought to profitability without outside funding.
For more information about inMarket, please visit www.inMarket.com.