Macy's kicks off 'Week of Wonderful' seven-day shopping promotion beginning Dec. 27, featuring new products at affordable prices; promotion supported by 52-page direct-mail book showcasing new merchandise
December 27, 2013
– After the turkey is carved and Santa’s presents are unwrapped, shoppers will have even more to celebrate this season. Macy’s “Week of Wonderful,” a seven-day shopping extravaganza begins just after Christmas and offers fresh merchandise to kick off the New Year. A popular vacation time for customers, the week is also a busy time for retailers, as many shoppers spend their time off using their holiday gift cards and exchanging holiday gifts. During Macy’s “Week of Wonderful,” customers can expect a great assortment of new products from their favorite brands, all at affordable prices.
“Last year, Macy’s created ‘Week of Wonderful’ to make this popular, post-holiday shopping time even more fun and helpful for customers,” said Martine Reardon, Macy’s chief marketing officer. “In this ‘national vacation week’ just following Christmas, we’re able to offer new merchandise in our stores, so shoppers can find anything that may not have made it under the tree, with the latest styles from top designers and must-have items for the whole family.”
Customers will be “WOWed” by the exciting selections available in select stores and at macys.com during Macy’s “Week of Wonderful,” including some of these new items:
I.N.C. Triple Row Pendant Necklace - $39.50
American Rag Printed Dress - $54
Tommy Hilfiger Geometric Print Pants - $79.50
Calvin Klein Colorblocked Bomber Jacket - $159.50
MICHAEL Michael Kors Large Jet Set Tote - $348
Ideology Tank Top - $38, Panel Leggings - $38
Kenneth Cole Reaction Hooded Zip Cardigan - $55
I.N.C. Tribunal Woven Top - $59.50
DKNY Soho Jeans - $69.50
Tallia Blazer - $175
Adidas Ultimate Zip Wind Jacket - $55
Ralph Lauren Striped Ruched Tee - $35, Paisley Printed Denim Jeans - $45
Ralph Lauren Plaid Woven Shirt - $45, Slim-fit Denim Jeans - $45
For the Home
Martha Stewart Collection 6-qt. Collector’s Enameled Cast Iron Casserole - $149.99
I.N.C. Ava Full/Queen Comforter Cover - $99.99
The Novogratz Collection Dinnerware and Serveware - $5.99-$19.99
The Cellar Wine Glasses and Barware - $36-$43
Macy’s “Week of Wonderful” runs Friday, Dec. 27, 2013 through Thursday, Jan. 2, 2014. The campaign will be supported by promotions and events in select stores, social media, advertising and direct mail, including a 52-page book of new merchandise and a 20-page spread dedicated to activewear.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
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