Nearly a third of Americans who plan on giving gifts this holiday season had not begun their shopping as of early December; of those who had started shopping, 49% were less than halfway done: Consumer Reports survey
YONKERS, New York
December 17, 2013
– 67 percent said Holiday Greetings sent via Group Text Message are in Poor Taste;
Three in Ten said Spouse/Significant Other is Hardest to Shop for
Despite the shorter-than-usual holiday shopping season, 31 percent of Americans who plan on giving gifts haven't even started shopping as of early December, according to a new Consumer Reports poll. Of those who have started shopping, 49 percent were less than half way done.
The Consumer Reports poll also revealed that with regard to their holiday preparations, 64 percent of shoppers felt they have things under control and will be ready. However, 36 percent were feeling at least somewhat stressed – including 6 percent who were so overwhelmed that they're unsure if they'll be ready in time, and 3 percent who said they almost certainly won't be ready for the holidays.
"Even though this year there's less days on the calendar to get their holiday shopping done, there are still quite a bit of procrastinators out there," said Tod Marks, Consumer Reports senior editor and resident shopping expert. "The 11 percent who told us they've completely finished shopping already have certainly saved themselves the stress of frantically searching for last-minute gifts."
Additional results from the Consumer Reports poll can be found at ConsumerReports.org.
The Consumer Reports poll also revealed which methods of sending holiday greetings are least likely to be well-received. When asked to rate the tastefulness of various ways people may send holiday greetings, 67 percent of Americans said group text messages were in poor taste, 65 percent said the same about all-purpose greetings posted on social media or the like, while 57 percent said group emails were in poor taste.
When asked which holiday gift recipient is the hardest to shop for, 30 percent said it was their spouse/partner/significant other, one quarter cited a parent, while 12 percent said it was the kids.
As for whom Americans will be spending the most money on for holiday gifts, the Consumer Reports revealed the following top responses:
Children (39 percent)
Spouse/Partner/Significant Other (29 percent)
Parent (11 percent)
Sibling (5 percent)
Friend ( 3 percent)
Most shoppers seemed to be doing a good job of controlling their holiday gift spending, according to the Consumer Reports poll. But 36 percent indeed were concerned about overspending – including 6 percent who were very concerned.
Other holiday tidbits from the poll included:
82 percent would rather receive practical gifts vs. luxury gifts (18 percent)
60 percent would rather receive cash vs. gift cards (40 percent)
56 percent would rather host out-of-town guests vs. being a guest at someone else's home (44 percent)
56 percent would rather have a fake Christmas tree vs. a real one (44 percent)
Consumer Reports Poll Methodology
The Consumer Reports National Research Center designed a survey to explore general sentiment and shopping behaviors for the upcoming 2013 winter holiday season. In December 2013, GfK Custom Research administered the survey online to a nationally representative sample of over 1,500 randomly selected adult U.S. residents who said they planned to shop for the holidays. The data were statistically weighted so that respondents in the survey were demographically and geographically representative of the U.S. population. The margin of error is +/- 2.5 percentage points at the 95% confidence level. Fifty-four percent of the sample was female, and the median age was 47 years old.
The material above is intended for legitimate news entities only; it may not be used for advertising or promotional purposes. Consumer Reports® is an expert, independent nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. We accept no advertising and pay for all the products we test. We are not beholden to any commercial interest. Our income is derived from the sale of Consumer Reports®, ConsumerReports.org® and our other publications and information products, services, fees, and noncommercial contributions and grants. Our Ratings and reports are intended solely for the use of our readers. Neither the Ratings nor the reports may be used in advertising or for any other commercial purpose without our permission. Consumer Reports will take all steps open to it to prevent commercial use of its materials, its name, or the name of Consumer Reports®.