Seneca Foods announces addition of Greens and Beans with Sausage to its Read Salads line; product consists of kidney beans, collard greens, tomatoes and Italian sausage

Nevin Barich

MARION, New York , December 12, 2013 (press release) – Seneca Foods Corporation, the nation’s leading producer of canned vegetables and fruits, has announced the addition of Greens and Beans with Sausage to their existing READ® Salads line.

White kidney beans, collard greens, tomatoes and Italian sausage come together to create this delicious and versatile salad with only 60 calories per serving. The Seneca brand prides themselves on using produce that is picked at the peak of freshness, ensuring retained nutrients and flavor for a high quality, shelf-stable pantry product. Greens and Beans is a perfect meal accompaniment right out of the can, but can also be combined with other ingredients to create dishes like soups and casseroles.

READ® canned salad sales have risen steadily (about 20 percent) during the past four years. In 2012, they more than tripled Green Giant and Santiam in units sold. Further, they currently have a 34 percent profit margin per case.

“Greens and Beans is a fitting complement to the existing READ® Salads line. We were able to add new vegetables to our product repertoire and consequently a new dimension of taste,” said Bruce Wolcott, Vice President of Marketing for Seneca Foods. “Greens and Beans has multiple angles working for it—nutrition, convenience and versatility. We think consumers will enjoy its rustic and savory flavor profile year-round.”

About Seneca Foods Corporation: Seneca has been bringing nutritious, delicious and affordable foods to families and organizations all over the world for over 50 years. The majority of their high-quality vegetables and fruits are sourced from farms across America, supporting national agriculture and employment. Their brands include Aunt Nellie’s®, Libby’s®, Libby’s® Frozen, READ® Salads and Seneca Snacks® and are available in grocery stores nationwide.

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