Millennials The Key Marketing Group For Consumer Packaged Goods Companies

LOS ANGELES , November 26, 2013 () – For consumer packaged goods companies, millennials are not just a key marketing group but also the key marketing group. Millennials—those considered ages 28 and younger—are the next major group of consumers that need to be targeted by CPGs, both for their current and future spending power and their sheer numbers.

Brad Hanna, Senior Vice President and Group Practice Leader at Barkley, an integrated marketing and advertising agency, will present ways to engage with millennials and their families by providing millennials’ view on CPG brands and packaging firms during an i2live webinar hosted by Industry Intelligence on Dec. 4.

According to Hanna, millennials represent about 25% of the population and are responsible for more than $200 billion in spending. Based on Barkley’s research, the largest ever conducted on millennials, Hanna’s presentation on Dec. 4 will focus on millennials’ attitudes and behaviors, use of technology, attitudes toward shopping for food, the role of name brands versus store brands, and views on packaging.

For CPGs, millennials are the next frontier. Their wants and needs, combined with their size and spending power, can shape CPG product offerings for years to come.

Nevin Barich is the Food and Beverage Analyst for Industry Intelligence. He can be reached at

Industry Intelligence will be hosting an exclusive and free i2live webinar entitled: "Marketing to Millennials" on Dec. 4 at 11 a.m. PT/ 2 p.m. ET. Registration here

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