Sweden-based Ecolean to launch Ecolean Air Aseptic Clear packaging solution for non-carbonated soft drinks in Q1 2014, will be available in 200ml and 250ml sizes

Elyse Blye

HELSINGBORG, Sweden , November 25, 2013 (Ecolean AB) – Ecolean will begin the year 2014 with the launch of a brand new innovation: a transparent, aseptic package solution. The package is called Ecolean Air Aseptic Clear, and with its transparency and light weight it will create a unique position on the market.

The new package, Ecolean Air Aseptic Clear, makes the product visible for the consumer. It is a one of a kind transparent and aseptic package, which gives it a unique position on the market. Suitable contents are all non-carbonated soft drinks like lemonade and ice tea. Thanks to the combination of transparency and great printability, the producer can decide how much to show of the product.

“Ecolean Air Aseptic Clear is a fresh and inviting package with low environmental impact. It is clearly a great opportunity for our customers to differentiate and let their products stand out on store shelves” says Peter Nilsson, CEO at Ecolean.

As with all Ecolean packages, Ecolean Air Aseptic Clear is lightweight and has a low environmental impact. Once emptied it becomes flat as an envelope, which means less waste volume.

Ecolean Air Aseptic Clear is available in 200 and 250 ml and will be launched during the first quarter of 2014. Visit www.ecolean.com/innovations to read about Ecolean Air Aseptic Clear and Ecolean’s other new innovations, SnapQuick and Ecolean Air Aseptic 750 ml.

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