Big Rock Brewery announces launch of Saaz Republic Pilz in Ontario, the first of three upcoming new releases in province

Nevin Barich

CALGARY, Alberta , November 20, 2013 (press release) – One of Canada's oldest and pioneering craft breweries is positioning themselves for a resurgence in Ontario. This week, Big Rock will release Saaz Republic Pilz, the first of three upcoming new releases in Ontario.

Dating back to the mid-1800s, Pilsners are a pale lager in style that take their name from their birthplace: Pilsen, Czech Republic.

Brewmaster Paul Gautreau has created a Pilsner that pays homage to original European style Pilsners while continuing Big Rock's tenacious pursuit of local innovation. "I believe that in a craft segment dominated by ales, there is a place for a true European style Pilsner," says Paul. "SAAZ Republic Pilz is a light lager generously spiced with Czech hops which fills that niche."

SAAZ Republic Pilz has a distinct but mild bitterness on the front end followed by a slight hop middle and a clean, refreshing finish. Poured in a glass, SAAZ Republic Pilz is a thing of beauty, sporting a dense, white head atop a golden yellow body.

In addition to launching new brews to the province, Big Rock has appointed the newly launched Craft Brand Company as their new agency and branding partner in Ontario and has a promise of adventurous and exciting things ahead.

"Big Rock is in a transformation of sorts by returning to our roots by being bolder and brewing beers with different methods that haven't been seen for hundreds of years," said Big Rock Brewery CEO Bob Sartor. "We are eager to roll out some of these products to Ontario and get back to working with the community."

About Big Rock Brewery Inc.

Big Rock Brewery Inc. - headquartered in Calgary, Alberta - produces premium, all-natural craft beers. As Canada's leading craft brewer, Big Rock boasts a family of ten exceptional ales and lagers, Rock Creek dry cider, an ongoing selection of seasonal beers released through the Brewmaster's Edition and cutting-edge, limited-run brews released through the Alchemist Edition. Big Rock products are sold in nine provinces and two territories in Canada, and are also available in Korea.

For more information on Big Rock Brewery visit www.bigrockbeer.com.

About The Craft Brand Company

The Craft Brand Company is a Toronto based importer and branding agency that represents beer & spirit brands that have a respect for quality, craftsmanship and authenticity. The company's founders have over 25 years of combined experience and a proven track record of building and growing craft beer brands in Ontario and Canada.

For more information on The Craft Brand Company visit www.craftbrandco.com.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.