Green Innovations subsidiary Green Hygienics announces agreement with Established Brands, which will represent various Green Hygienics products under their trademarked brands and as private-label opportunities with various US retailers
CAPE CORAL, Florida
November 11, 2013
– Strategic Partnership Will Increase Exposure and Brand Awareness of the Company's Various Eco-Friendly Products to Both Retailers and Consumers
Green Innovations Ltd. (OTCQB: GNIN) (OTCBB: GNIN) ("Green Innovations" or the "Company") is pleased to announce that its wholly-owned subsidiary, Green Hygienics, Inc. ("Green Hygienics"), has executed an agreement (the "Agreement") with Established Brands, a national product broker that specializes in maximizing existing revenue streams and identifying new market opportunities. Under the terms of the Agreement, Established Brands will represent various Green Hygienics products under their trademarked brands and as private-label opportunities with various national accounts including Target, Costco, Staples, Best Buy and Bed Bath & Beyond. Established Brands is headquartered in Minneapolis, Minnesota and has offices in New York.
"Established Brands has a long history of partnering with and improving the brand equity of products in emerging categories such as our new line of tree-free bamboo-based products," stated Philip Rundle, CEO of Green Innovations. "Their network, which includes some of the largest retailers in the world, is a strong asset for Green Hygienics as we seek to gain market share. They will help support our growth and add depth to our sales team, while creating exposure to global markets."
About Green Innovations Ltd.
Green Innovations Ltd., through its wholly-owned subsidiary Green Hygienics, Inc., is the exclusive licensed North American distributor of American Hygienics Corporation's 100% tree-free bamboo-based product line, including personal care and paper-based goods. The marketplace for tissue paper products, diapers, wet wipes, feminine care products, and adult care products, is in excess of $29 billion annually in the United States. The Company is committed to providing consumers with quality products that are designed and manufactured to the highest standards in FDA-accepted manufacturing facilities without compromising product performance. Green Innovations is a member of the International Green Energy Council (IGEC) and dedicated to ensuring a more healthy and sustainable planet.