Pinnacle Foods' Birds Eyes Vegetables brand announces expanded availability of its new Recipe Ready frozen vegetable product line at retailers across US

Nevin Barich

PARSIPPANY, New Jersey , October 31, 2013 (press release) – Goodbye Cutting Board. Hello Recipe Ready. Pre-Cut Vegetables Make Family Dinners Easy.

Today Birds Eye Vegetables announced the expanded availability of its new Recipe Ready product line at retailers nationwide. Recipe Ready is a line of pre-cut, sliced and diced high-quality vegetables that make mealtime easier for families by cutting down the prep time. With Recipe Ready, the only thing you have to cut…is the bag.

Each variety of Recipe Ready – from Tri Color Pepper & Onion and Grilling blends, to Broccoli Stir Fry and more – includes a simple family friendly recipe on the bag that can be made in 30 minutes or less. With the prep done and the recipe at your fingertips, moms can spend less time in the kitchen and more time around the dinner table.

"Birds Eye is committed to being mom's ally in the kitchen with products that speed-up and simplify cooking to bring families together for dinnertime more often," said Mark Schiller, EVP & President, Birds Eye Frozen Division at Pinnacle Foods Inc. "That's why we've developed Recipe Ready and other convenience-based, vegetable products. We want to ensure that moms can spend less time cooking and more quality time with her family."

Birds Eye Vegetables are harvested at the peak of ripeness and flash frozen within hours to lock in color, nutrition and taste, so the vegetables are always in season and always delicious. By adding these veggies to the meal, moms are putting extra nutrition into their kids' daily diet, while also adding flavor to their family meals.

Birds Eye is dedicated to making family dinners more manageable, including offering mom a few time saving tips from their kitchen:

Save time on planning. Recipe Ready products have full recipes right on the package. When shopping, use the ingredient list to guide your purchasing to help ensure you have a full meal ready to go at home.

Prep ahead of time. Store pre-sliced meats in your fridge and have spice blends at the ready. At the end of a long day, Recipe Ready can be added to the other ingredients for a complete meal – no more washing and chopping vegetables.

Make in bulk. Stock up on Recipe Ready vegetable blends and make a few family-style dishes, such as casseroles, stews or pastas, to be frozen and reheated for a quick meal during an especially busy night.

Recipe Ready is available nationwide in sizes 8 oz. – 16 oz. from $1.59 to $2.59. Store listings can be found at http://pinnaclefoods.com/products. For more information on recipes and product information, visit www.BirdsEye.com.

About Birds Eye

Birds Eye® unlocks the wonder of vegetables and makes them accessible and enjoyable to everyone, everyday. Using vegetables picked and frozen at their peak of freshness, Birds Eye® helps Americans make vegetables a meaningful part of everyday life. Providing a range of tasty and exciting solutions that make eating vegetables a memorable taste experience, Birds Eye® has something for everyone: with pure and simple vegetables under the Birds Eye®, C&W®, Freshlike® and McKenzie's® brand names; Birds Eye Steamfresh® vegetables and vegetable rich blends; and Birds Eye Voila!® complete frozen meals. For more information on Birds Eye® visit www.birdseye.com or www.facebook.com/BirdsEyeVegetables. Birds Eye® is a portfolio brand of Pinnacle Foods Inc.

About Pinnacle Foods

In more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine's 2013 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,400 employees. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 of the 12 major categories in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles, Mrs. Butterworth's® and Log Cabin® table syrups, Wish-Bone® and Western® salad dressings, Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Duncan Hines® Comstock® and Wilderness® pie and pastry fruit fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Freshlike® frozen vegetables, Birds Eye Voila!® complete bagged frozen meals, Van de Kamp's® and Mrs. Paul's® frozen prepared seafood, Hungry-Man® frozen dinners and entrées, Aunt Jemima® frozen breakfasts, Lender's® frozen and refrigerated bagels, and Celeste® frozen pizza. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® kettle style potato chips, Erin's® popcorn, Snyder of Berlin® and Husman's® snacks in addition to our food service and private label businesses. Further information is available at http://www.pinnaclefoods.com.

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