Time Inc.'s MyRecipes.com digital food, recipe portal launches first digital cookbook publishing platform for consumers; users can browse website or upload recipes to eCookbooks, with photos, ingredient lists, instructions, cost US$1.99 for 20 recipes
October 18, 2013
– Consumers Curate Favorite Recipe Collections Into Personalized eCookbooks For Tablets
MyRecipes.com, the Time Inc. Lifestyle Group’s top-ten digital food and recipe portal, today announced the launch of the first digital cookbook publishing platform for consumers to create personalized eCookbooks for tablets. Consumers can browse MyRecipes’ vast collection or upload family recipes to curate their eCookbooks. Each recipe in the eCookbook will include a photo, along with the ingredient list and step-by-step instructions. Other features include a table of contents, recipe index, search tool, bookmarks, and notes. For additional customization, consumers can upload their own cover image.
“We’re excited to introduce this first-of-its-kind publishing platform that delivers the ultimate in personalization.” said Tina Imm, General Manager, Lifestyle Digital Group, Time Inc. “These user-generated eCookbooks allow us to continue to deliver a customized experience when and where consumers want it.”
The eCookbooks cost $1.99 for 20 recipes; additional recipes can be added in groups of 10 for $.99. The eCookbook is both iPad- and Nook-optimized.
To learn more about the MyRecipes eCookbooks, visit: http://www.myrecipes.com/ecookbook
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Launched in 2007, MyRecipes.com, a top-ten food destination in comScore, makes it easy for home cooks to find exactly the right recipe to please everyone at their table—whatever the occasion, time frame, budget, skill level, or dietary need. It is the only website that brings together more than 70,000 recipes from America’s favorite brands: All You, Coastal Living, Cooking Light, Food & Wine, Health, Real Simple, Southern Living, and Sunset. MyRecipes is a one-stop digital source for step-by-step instructions, how-to videos, healthy cuisine and entertaining tips. For up-to-the-minute information, visit MyRecipes on Facebook (facebook.com/myrecipes), Twitter (@My_Recipes) Pinterest (pinterest.com/myrecipes/), Google+, and Instagram (@myrecipes) .