Total Beverage Solution's California-based brewery debuts new packaging, branding that reflects brewery's name change from Nectar Ales back to Humboldt Brewing; packaging for Red Nectar, Nectar IPA and Humboldt Brown Hemp Ale includes hummingbird imagery

Elyse Blye

MT. PLEASANT, South Carolina , October 15, 2013 (press release) – Fresh Look and New Double IPA Offering Invigorate Respected Craft Beer Brand

Humboldt Brewing Company, formerly Nectar Ales, is excited to debut new branding, packaging and a new limited release Double IPA, 500 B.C. Reverting back to the company's original name of Humboldt Brewing Company honors the brand's Humboldt County, California roots and a proud 26-year heritage, while attracting a new generation of environmentally conscious beer lovers.

"While the beer recipes remain the same, Humboldt Brewing Company's new packaging better showcases the spirit of the brand," said Tom Rose, Director of Sales and Marketing. "Now the three iconic flavor varieties – Red Nectar, Nectar IPA and Humboldt Brown Hemp Ale – all exist as part of the same brand, carrying the mark of consistent quality to consumers."

Since its debut in 1987, Humboldt Brewing Company has operated with a commitment to the environment by employing innovative sustainable practices – from reusing cooling water in the brewing process, to printing on recycled paperboard with soy-based inks.

The introduction of limited release brew 500 B.C. Double IPA offers an opportunity to further that commitment: Humboldt Brewing Company will donate $1 from every case of 500 B.C. sold to help preserve the coastal redwoods of Humboldt County. The name 500 B.C. is a tribute to the coastal redwoods that populate the original brewery's home county, trees that are some of the longest-living species in North America. Available in late October, 500 B.C. will be sold in 22-ounce bottles.

To coincide with the new brand, Humboldt Brewing Company has redesigned the packaging of its current brews: Red Nectar, Nectar IPA and Humboldt Brown Hemp Ale. The updated brand imagery will include the iconic hummingbird that graced previous versions of the label.

For more information about Humboldt Brewing Company visit www.HumboldtBrewingCo.com.

About Humboldt Brewing Company: Founded in 1987 in Humboldt County, California, as one of the state's pioneering craft breweries, Humboldt Brewing Company continues to brew some of America's finest, all-natural craft beers. Owned by Total Beverage Solution and brewed by Firestone Walker in California, Humboldt Brewing Company's line up of award-winning ales includes: Red Nectar, Nectar IPA, Humboldt Brown Hemp Ale and limited-release brews Black Xantus and 500 B.C. Double IPA. For more information on Humboldt Brewing Company, please visit: www.HumboldtBrewingCo.com.

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