Sonae backs launch of carbon scale label in Portugal for products with at least 30% wood raw material, expects scheme to raise profile of carbon sequestration benefits of wood by informing customers how much CO2 a product issues or captures
Wendy Lisney
MAIA, Portugal
,
October 4, 2013
(press release)
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Applied to wood based products
To highlight the carbon sequestration capacity of forest products and to prove the underlying environmental benefits, AIFF – introduced the Carbon Scale Label for forest products under the Carbon Footprint Label anchor project.
This new label, quite differentiated from other products in the market, will inform the customers of the equivalent value of carbon dioxide (CO2) captured or issued by certain forest based products, for example in coatings, flooring and wood or cork furniture. The Carbon Scale Label was presented yesterday in Lisbon at the Sinel de Cordes Palace, during the Trienal de Arquitetura, a ceremony in which the Secretary of State for Forest and Rural Development, Prof. Dr. Francisco Gomes da Silva was present.
The products carrying the Carbon Scale Label will have to indicate at least 30% of raw materials (mass percentage) originating from the forestry.
To help communicate the concept of carbon capture and clarify the role of forest-based products as carbon buffers, Arvatar was “born”, Arvatar (“Arvore” means “tree” in Portuguese) is a character created to “teach” or “remind”, in a playful manner, the concept of carbon capture and storage. As a forest being, the Arvatar's mission is to bring to out attention the benefits of using forest-based products, as products that store carbon and consequently help in tackling climate change and protect the environment.
Sonae Indústria has, as one of its main pillars of communication, the focus on the importance of wood-based products while carbon sinks, thus contributing to the fight against climate change and, consequently, for the preservation of the environment. In this context it has supported this project since its inception, having an active role in its disclosure.
For more information on the process of the attribution of the Carbon Scale Label, please visit: www.aiff.org.pt
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