PepsiCo's Frito-Lay launches limited-edition glow-in-the-dark thematic Halloween packaging for treat-size Cheetos Crunchy snacks available in 30-count multipacks; snack bag can be used as Halloween decoration, larger multipack doubles as treat sack
Elyse Blye
PLANO, Texas
,
October 2, 2013
(press release)
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Cheetos brand unveils new glow-in-the-dark packaging to celebrate Chester Cheetah's favorite family holiday
This Halloween, Chester Cheetah, the official Cheetos brand spokes-cheetah, is putting his paw down to show that cheesy Halloween fun never grows old. In fact, 65 percent of American adults¹ are looking forward to enjoying a Halloween treat this year, with 1 in 3 adults¹ planning to dress up in a costume. These and other tasty tidbits were uncovered by the Cheetos brand, one of the billion-dollar brands from PepsiCo's Frito-Lay division, to celebrate the limited-edition glow-in-the-dark thematic Halloween packaging now available on 30-count, multipacks featuring treat-size Cheetos Crunchy snack bags. As families prepare for Halloween fun, other survey results revealed:
"The Cheetos brand brings out the fun and mischievous side in all of us, and so does Halloween," said Ram Krishnan, vice president of marketing for Frito-Lay. "We couldn't think of a better way to celebrate than to learn more about how our fans are celebrating this year while introducing our new glow-in-the-dark packaging, perfect for the holiday."
The limited-edition 30-count multipacks featuring treat-size Cheetos Crunchy snack bags with glow-in-the-dark packaging are now available nationwide for the suggested retail price of $5.00 each. After fans finish their Cheetos snacks, the treat-size glow-in-the-dark individual snack bag packaging can be used as extra "cheesy" Halloween decorations while the larger multipack bag doubles as a treat sack. Place the treat-size glow-in-the-dark Cheetos snacks bags under a bright light for a few seconds to maximize the glowing effect.
Don't forget to follow Chester on Twitter at @ChesterCheetah to keep up with all of his Dangerously Cheesy antics this Halloween.
About CHEETOS
CHEETOS is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (PEP), which is headquartered in Purchase, NY. Learn more about CHEETOS by visiting www.facebook.com/Cheetos.
About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
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