Online invitation company Evite to launch paper invites for first time with Evite Ink; cards to cost US$2 each plus postage fees
Kendall Sinclair
NEW YORK
,
October 2, 2013
(Associated Press)
–
Evite is going the paper route. The website, which pioneered digital invitations 15 years ago, is launching paper invites for the first time.
Customers can now create invitations online, have them printed by Evite and sent directly to party guests. The cards cost $2 each, plus any postage fees. The company is calling its new line of paper cards Evite Ink. The move is the latest example of an online invitation and greeting card business entering the more lucrative paper card market. Competitors, such as Celebrations.com and Paperless Post, already offer their customers the option to buy a physical card, and are able to charge more for the printed ones. Evite says customers were asking for paper cards, to send to family members who don't use email and to have as keepsakes of special events.
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