Coca-Cola Middle East announces exclusive five-year agreement with Saleh Bin Lahej Group to provide sparkling beverages and bottled water at 38 restaurants across UAE and Oman
September 26, 2013
– World's largest beverage company teams up with leading restaurant franchise group, covering 38 stores in the GCC
Coca-Cola Middle East has signed with the Saleh Bin Lahej Group for an exclusive 5 year contract. This huge acquisition that has been attained by Coca-Cola further strengthens the Company's market share within the GCC, which is constantly expanding.
Coca-Cola have secured 38 flagship stores across the UAE and Oman, which include the following restaurants: Chili's, The Pizza Company, Black Canyon, Romano's Macaroni Grill, El Chico, Cantina Laredo and the newly opened Steak 'n Shake – all of which will be exclusively serving sparkling beverages and bottled water through this partnership with Coca-Cola.
Commenting on the announcement, Mr. Antoine Tayyar, Public Affairs and Communications Director, Coca-Cola Middle East, said: "The dedicated partnership between Coca-Cola and the Saleh Bin Lahej Group aims to deliver an 'added value' approach and this is reflected in our strategy of contributing and developing the businesses and brands we work with both directly and indirectly. It is renowned that we have always been more than just a beverage supplier and we endeavor to show our partners just how important they are to us."
Additionally, Mr. Mohammed Saleh Bin Lahej, GCEO of Saleh Bin Lahej Group, said: "We have huge confidence in Coca-Cola's products and the Company's established, long standing affiliation with its consumers. This relationship will extend way beyond just simply supplying Coca-Cola beverages but will prove as a long term investment in providing a paramount service to our customers."
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