Academy of Television Arts & Sciences commissions Siegel+Gale to refresh its brand

Kendall Sinclair

LOS ANGELES , September 26, 2013 (press release) – Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced a partnership with the Academy of Television Arts & Sciences to review the brand, garner insights about the direction of the organization and redefine its role in the community.

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While best known for its involvement with the Primetime Emmy® Awards, the Television Academy provides tremendous value to the television industry through its member association by promoting thought leadership, curating industry trends and serving as a valuable trade organization to drive career enhancement. The Television Academy also preserves and celebrates the history of television through its Foundation, which is focused on creating opportunities for aspiring and young professionals.

The nation knows and recognizes the Emmys, but few are aware of the larger organization behind the distinguished celebration. Through this engagement, Siegel+Gale aims to position the Television Academy in parallel with the renowned awards program, and to celebrate the organization's other achievements.

"We have three very distinct audiences, and need a story that unites our different associations and defines our role in the future of television," said Bruce Rosenblum, chairman and chief executive officer of the Academy of Television Arts & Sciences. "Siegel+Gale is renowned for helping organizations clarify and tell their stories, and we look forward to positioning the Television Academy as an influential partner in the evolving entertainment landscape."

Siegel+Gale is working closely with Television Academy staff and board members to understand how stakeholders interact with the brand during each touchpoint—from applying for membership, to interacting with staff, to attending events. Through this immersion, Siegel+Gale will develop a brand strategy that joins the Television Academy's various audiences and propels it into the future.

"The Television Academy is an iconic association with a fantastic story to tell," said Jason Cieslak, president, Pacific Rim of Siegel+Gale. "This is a very exciting time for television, and with a clear story, the Television Academy will be primed to expand its profile as a year-round brand."

About Siegel+Gale

Siegel+Gale (www.siegelgale.com) is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Hamburg, Riyadh, Dubai, Shanghai and Beijing, but we're willing to fly just about anywhere. We're also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (OMC), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About the Academy of Television Arts & Sciences

The Academy of Television Arts & Sciences, founded in 1946, is a non-profit organization known for recognizing television excellence through its Primetime Emmy® Awards and the Primetime Creative Arts Awards. In addition, the Television Academy annually bestows the Television Hall of Fame, the Television Academy Honors (recognizing television's power to create positive social change), the Emmy Engineering Awards and the Los Angeles Area Emmy Awards. Its charitable Foundation operates the Archive of American Television (emmylegends.org), College Television Awards, acclaimed student internships, faculty seminars and other educational outreach programs. The Academy provides thought-leadership with the award-winning Emmy Magazine, its many industry-related programs and services, and year-round events. For more information, please visit www.emmys.com, follow us on Twitter @primetimeemmys and like us on Facebook at Facebook.com/PrimetimeEmmys.

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