US online shoppers most satisfied with their online shopping experiences in global survey of more than 14,000 frequent online shoppers, at 83%; Asia-Pacific consumers least satisfied, at 50%: comScore/UPS survey
RESTON, Virginia, and ATLANTA
September 26, 2013
– Consumers Want Omnichannel Experiences, Flexible Shipping Costs and Convenient Returns
comScore, Inc. (SCOR), a leader in measuring the digital world, and UPS (UPS) today released the global study in the UPS Pulse of the Online Shopper™ series, revealing online shoppers are looking for more control over their shipping and delivery experiences. The study includes data from more than 14,000 frequent online shoppers in the U.S., Canada, Europe, Asia, Australia and Mexico.
According to the report, shoppers in the U.S. are the most satisfied with online shopping experiences at 83%, while consumers in the Asia Pacific are least satisfied at only 50%. The flexibility around delivery and returns were among the areas with the least satisfaction across the globe.
As mobile and social channels continue to change the way consumers shop, the study found creating a mobile app can help prevent comparison shopping in all markets, especially in Mexico and Europe, nearly half in the U.S., but not as much in Asia. Global consumers are connected to social media channels and are open to promotions from retailers. “Liking” a brand through Facebook is most prevalent in Asia (81%) and Mexico (76%) – but least common in Europe. The majority of shoppers in Asia and Europe (79%) prefer to access retailers though mobile or digital channels, while more than ⅓ of shoppers in Canada and Australia prefer to shop in-store.
Canadian consumers trade speed for cost, as do U.S. shoppers – but in Asia they’re less patient, only willing to wait four days for their purchases to arrive. More than half of consumers around the world said they would shop more with a retailer offering a hassle-free returns policy.
Click on this animated map to learn more about each region.
About UPS Pulse of the Online Shopper: A Customer Experience Global Study
The global study is based on a comScore survey of more than 14,000 frequent online shoppers in the U.S., Europe (Belgium, Netherlands, France, Germany, Italy and the UK), Asia (China, Hong Kong, Singapore), Australia, Mexico and Canada. For more information on the report, please contact Susan Engleson at email@example.com.
comScore, Inc. (SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
UPS (UPS) is a global leader in logistics, offering a broad range of solutions including transporting packages and freight; facilitating international trade, and deploying advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. The company can be found on the web at UPS.com and its corporate blog can be found at blog.ups.com. To get UPS news direct, visit pressroom.ups.com/RSS.