Four local Gannett newspapers to increase print content with new section from USA Today featuring national, world news; partnership allows local newspapers to focus more on local, regional coverage
Kendall Sinclair
TYSONS CORNER, Virginia
,
September 20, 2013
(USA Today )
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Four local newspapers owned by Gannett said Thursday they will increase their print content by including an edition of USA TODAY as well as devoting more pages to local news coverage. The new USA TODAY-produced section, which will be distributed starting Oct. 6, will contain national and world news as well as business, lifestyle and entertainment content in print seven days a week, the company said. In addition, USA TODAY Sports content will be added to the papers' sports sections.
The four newspapers participating in the pilot project are "The Indianapolis Star," the "Democrat and Chronicle" in Rochester, N.Y., "The Post-Crescent" in Appleton, Wis., and "The News-Press" in Fort Myers, Fla. The program, which could be expanded to other markets, helps USA TODAY expand its readership and allows local newspapers to focus more on local and regional coverage.
"We are always innovating and looking at new ways to engage our consumers," said Gannett spokesman Jeremy Gaines. "With more than 100 local media organizations nationwide, we're well positioned to pilot new concepts such as this one."
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