Hearst names Lisa Boyars, co-founder of Condé Nast Ideactive, executive director group marketing for Hearst Men's Group
July 11, 2013
– The Hearst Men’s Group today announced that Lisa Boyars has been named to the position of executive director, group marketing. In her new role, Boyars – who comes from Conde Nast – will be responsible for the marketing teams of Car and Driver, Popular Mechanics and Road & Track. She joins Hearst on Monday, July 15, and will report to Men’s Group Associate Publisher and Group Marketing Director Jill Meenaghan.
Since 2007, Boyars has been working for Condé Nast Media Group, rising from integrated marketing director to senior director of client and marketing solutions. She was a co-founder of Condé Nast Ideactive, the company’s internal marketing services agency, where she helped to further the evolution of the company’s brands, specifically aligning them to new and evolving business models across paid, owned and earned distribution channels. Before that, she was associate director of merchandising and promotion at The New Yorker from 2005 to 2007 and, earlier in her career, she was a sales associate for Gourmet.
About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (ABC 2012) and reaches 82 million adults (Spring 2013 MRI gfk). In addition, the company publishes nearly 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, manages more than 26 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire, O, The Oprah Magazine and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms. The company also includes iCrossing, a global digital marketing agency.
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