Hormel Foods subsidiary Jennie-O announces launch of turkey breast steaks, both seasoned and unseasoned, and jalapeno jack cheese turkey burgers

Nevin Barich

WILLMAR, Minnesota , June 26, 2013 (press release) – Flavorful Turkey Products Meet Growing Demand for Wholesome Cuts of Meat

The smell of summer grilling is in the air. As more consumers seek out wholesome cuts of meat to cook, Jennie-O Turkey Store launches three convenient and flavorful new grilling options — JENNIE-O® Turkey Breast Steaks, JENNIE-O® Seasoned Turkey Breast Steaks and JENNIE-O® Jalapeno Jack Turkey Burgers.

These new grilling products address consumers' evolving cooking preferences. In order to eat more nutritiously, 90 percent of Americans are choosing lean cuts of meat, while 82 percent are limiting second helpings. Consumers are also adding more flavor to their meats, with 85 percent preparing marinated meats and poultry on a regular basis, according to The Power of Meat survey by the American Meat Institute and the Food Marketing Institute. Marinated meats and poultry also fit with the increased popularity of highly flavorful foods, including ethnic dishes using a variety of seasonings.1

"At Jennie-O, we understand people want quick solutions to make it easy to eat well," said Kim Anderson, product manager at Jennie-O Turkey Store. "Our new Turkey Breast Steaks and Jalapeno Jack Turkey Burgers provide more flavorful ways to enjoy convenient, great tasting, wholesome grilled meat options from a brand that consumers trust."

Turkey Breast Steaks: A Delicious New Twist on Grilled Steak

Now it's easy to enjoy a lean steak hot off the grill with two new turkey options. JENNIE-O® Turkey Breast Steak is packaged ready to cook, or it can be marinated prior to cooking. For those who prefer pre-seasoned meat, Jennie-O offers Seasoned Turkey Breast Steak featuring a delicious garlic and red pepper spice blend. The turkey breast steaks are available at retailers nationwide in sizes of 16 to 24 ounces for an average suggested retail price of $7.99.

Jalapeno Jack Turkey Burgers: A Spicy Grilled Turkey Treat

Addressing the popularity of Southwest cuisine, Jennie-O introduces an all-white-meat turkey burger patty featuring jalapeno seasoning and Monterey Jack cheese for a savory taste. Each 1/3-pound burger is individually vacuum-sealed for freshness. The burgers are sold in packages of six at a suggested retail price of $9.99. The product is available at retail locations nationwide.

To help consumers achieve enjoyable grilling results,

Jennie-O offers the following simple tips to ensure food safety:

Use warm, soapy water to wash anything raw meat touches.

Separate raw meat from other foods to avoid cross-contamination.

Cook turkey to a well-done 165 degrees Fahrenheit as measured by a meat thermometer.

Never use a raw meat marinade on cooked meat; instead, create a fresh marinade for each new batch of delicious JENNIE-O® turkey.

For more information on JENNIE-O® Turkey Breast Steak, JENNIE-O® Seasoned Turkey Breast Steak and JENNIE-O® Jalapeno Jack Turkey Burgers, visit JennieO.com or SwitchToTurkey.com.

About Jennie-O Turkey Store, Inc.

Jennie-O Turkey Store, Inc., based in Willmar, Minn., is a wholly owned subsidiary of Hormel Foods Corporation (NYSE: HRL) and one of the largest turkey processors and marketers in the world. It offers an array of more than 1,500 high quality fresh, frozen, refrigerated and deli turkey products that are distributed throughout the United States and 27 countries worldwide. JennieO.com

1 The Power of Meat Survey 2012, conducted by the American Meat Institute and the Food Marketing Institute

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