San Diego-based organic pet product company Organic Oscar now distributing its products at more than 1,750 Target stores across US

SAN DIEGO , June 19, 2013 (press release) – Organic Oscar, an organic, all-natural, biodegradable pet product company based out of San Diego, California, is now expanding its distribution on a national level. In June, Organic Oscar hit the shelves at over 1750 Target stores nationwide, marking the widest demographic expansion since the company launched in 2011. While expanding its Pet Care department, Target is looking to companies like Organic Oscar to keep up with the growing popularity of organic, all-natural products.

“This is a big milestone for the company and the organic trend for the pet market. The only way to expand the organic and holistic message is if you work with large retailers to make it accessible to all. This is a dream come true, this is the American Dream,” said co-founder, Marie Svet.

Marie Svet founded Organic Oscar shortly after moving to the United States in 2007. Settling in California, she immediately fell in love with its health-conscious lifestyle. However, when it came to pet grooming products for her puppies’ needs, she wasn’t as lucky. Looking high and low for a dog shampoo or conditioner for her dogs’ sensitive skin, Organic Oscar was born. “I wanted to create a line of products that reflected a healthy and holistic lifestyle for me and my dogs,” said Svet.

With the idea for Organic Oscar and a lot of hard work, Svet set out to make her own American dream come true. In 2011 Organic Oscar introduced their first organic, all-natural, biodegradable pet shampoos. After a little bit more than two years later, Organic Oscar has found great success with their line of six shampoos and conditioners. Just this month they are expanding their product collection to include Organic Aloe Vera Pet Wipes.

Along with full distribution at Target, Organic Oscar can be found at Unleashed by Petco and pet stores throughout the nation for $9.99. The Organic Oscar shampoo collection comes in unique bone-shaped bottles, while the new pet wipes sit in a custom-made Oscar bathtub.

About Organic Oscar

Organic Oscar products are organic, all-natural and biodegradable. The products are soap-free and contain no parabens, sulfates, artificial fragrances, dyes or petroleum-based ingredients. All products are manufactured in the USA, in a solar powered facility. For more information on Organic Oscar, please visit


Organic Oscar
Brooke Anable, 855-629-1591 ext 103

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