Red Robin announces launch of two new beer cocktails featuring Coors Light, Blue Moon Belgian White, both served in limited-edition reusable beer cans
GREENWOOD VILLAGE, Colorado
June 3, 2013
– America's Gourmet Burger Expert Becomes First National Restaurant Chain to Serve Beer Cocktails in First-to-Market Reusable Beer Cans
Red Robin is mixing things up again with two new beer cocktails available exclusively at Red Robin and served in a limited edition, reusable beer can. Just like with Red Robin's signature beer milkshakes, these Can-Crafted™ Cocktails take traditional burger and beer pairings to a whole new level. The 21-and-over beer cocktails are a unique combination of beer and liquor and are available in two styles:
Coors Light® Can-Crafted™ Cocktail – A mixture of Coors Light®, ginger liqueur and lemonade topped with fresh squeezed lemon
Blue Moon® Can-Crafted™ Cocktail – A refreshing combination of Blue Moon® Belgian White, SVEDKA® Clementine vodka, orange juice and fresh lime juice
The gourmet burger expert has been designing the innovative reusable beer cans for the past year, which are made of a sturdy aluminum and have the look and feel of a real beer can.
The Coors Light® and Blue Moon® branded cans can only be found at Red Robin for these Too cold to hold! ™ cocktails, which are sure to provide guests with cool relief during the summer heat.
"Souvenir glassware is a big part of Red Robin's heritage, and it was important to me to create something unique that could only be found at our restaurants," said Donna Ruch , Red Robin's Master Mixologist. "My vision for the Can-Crafted Cocktails was to craft a craveable adult beverage in a one-of-a-kind glass that would catch the eye and act as a conversation piece for our guests. The Can-Crafted Cocktails definitely have that wow factor."
The beer cocktails will be served through the summer, and the signature beer cans will be available to purchase for $5* at participating locations, while supplies last.
"Creating unique presentations and appeal is an integral part of food and beverage innovation at Red Robin," said Denny Marie Post , Red Robin's senior vice president and chief menu & marketing officer. "Through our Can-Crafted Cocktails, we're bringing our 21-and-over guests more adventurous, outside-of-the-box mixology. These cocktails have a multigenerational appeal and definitely shine a spotlight on the creativity that made Red Robin famous."
For more information on the Can-Crafted™ Cocktails or to find the restaurant location nearest you, visit www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining restaurant chain founded in 1969 that operates through its wholly-owned subsidiary, Red Robin International, Inc., is the gourmet burger expert, famous for serving more than two dozen craveable, high-quality burgers with Bottomless Steak Fries® in a fun environment. Red Robin's award-winning burgers have earned the title of Best Burger in the full service category in the Zagat Fast Food Survey four years in a row. In addition to its many burger offerings, Red Robin serves a wide variety of salads, soups, appetizers, entrees, desserts and signature Mad Mixology® Beverages. There currently are 475 Red Robin locations across the United States and Canada, including 337 company-owned Red Robin® restaurants and five Red Robin's Burger Works® locations, and 133 Red Robin® restaurants operating under franchise agreements. Red Robin… YUMMM®! Connect with Red Robin on Facebook and Twitter.
*Prices may vary at franchise-owned restaurants.