E Ink announces upcoming release of electronic paper display E Ink Aurora, capable of withstanding subzero temperatures as cold as -25 C, ideal for electronic shelf labels, smart cards in retail markets, will be available beginning July

CAMBRIDGE, Massachusetts , May 21, 2013 (press release) – E Ink® Holdings, "E Ink" (8069.TW), an ePaper and Electronic Shelf Label visionary, today announced the upcoming release of E Ink Aurora, a first-of-its-kind electronic paper display (EPD) able to withstand subzero temperatures. The new solution provides retailers and business owners with greater flexibility and a more efficient solution in managing pricing strategies for products sold in freezers and cold outdoor climates. A demonstration of Aurora, along with E Ink's latest products can be seen at Display Week 2013 in Vancouver, CA from May 21-23.

Providing low power usage and cost optimization through a 5-volt driving capability, Aurora supports applications in conditions as cold as -25 C. Additionally, Aurora has been tuned for non-eReader applications, and is ideal for electronic shelf labels (ESLs) and smart cards in the retail, medical and logistics markets. Aurora will be available to partners and customers starting in July 2013.

The release of Aurora is an indication of E Ink's product diversification strategy and commitment to providing the ESL market with an extremely durable, low power display technology. While eReaders continue to be an important market for E Ink, and the company is unequivocally committed to the eReader product line, E Ink believes that its unique technology addresses retailers' and business owners' needs to install displays in previously impossible or impractical locations across markets.

"Opticon is excited to work with E Ink to expand our portfolio of e-paper based electronic shelf labeling (ESL) products. With the integration of a low temp film, we can finally install our ESL solution into all departments in a grocery or convenience store," said Mike Waters, Opticon, Inc. "To date, we've lacked the technical capability to operate our wireless shelf tags inside a freezer, limiting the opportunities to completely eliminate manual paper price changes. Opticon will now be able to offer a line of IP rated freezer tags in 2", 2.7", 4.41", and 7.4" form factors."

"Pervasive Displays is committed to advancing the use of electronic paper in industrial applications," said Scott Soong, CEO of Pervasive Displays. "The new Aurora product from E Ink extends the reach of electronic paper to cold chain applications, signage, automotive and a myriad of additional industries, unlocking new ROI potential for e-paper applications."

"Inaccurate prices are one of consumers' major gripes when shopping at supermarkets," said Giovanni Mancini, director of product management, E Ink. "With an average of close to 40,000 items carried in supermarkets, effective price management can become a herculean task. At E Ink we believe that ESLs not only cut down on the instances of mislabelled information, but also can ultimately help retail stores maximize profits."

In the Food Marketing Institute's 2012 Shopper Trends report, consumers rated accurate shelf tags as one of their most important criteria in selecting their primary store. Learn more about Aurora and E Ink's other breakthrough digital signage and display technologies by visiting booth #1215 at SID from May 21-23.

About E Ink Holdings
Founded in 1992 by Taiwan's leading papermaking and printing group YFY (1907.TW), E Ink Holdings Inc. (8069.TW) is the pioneer of TFT and ePaper business in Taiwan. Its corporate philosophy aims to deliver revolutionary products, user experiences, and environmental benefits through advanced technology development. This vision has led to its continuous investments in the field of ePaper display as well as its 2008 acquisition of Hydis Technologies, manufacturer of the world's best wide viewing angle LCDs and its 2009 acquisition of E Ink Corporation, the worldwide leader in ePaper. Listed in Taiwan's GreTai Securities Market and the Luxembourg market, E Ink Holdings is now the world's largest supplier of displays to the eReader market. For corporate information, please visit www.einkgroup.com; for EPD information, please visit www.eink.com / tw.eink.com; and for FFS information, please visit www.hydis.com.

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