Reed's announces agreement with new foodservice private-label partner; name of partner not disclosed
April 23, 2013
– Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has secured a new agreement to produce a line of private label branded beverages for one of the largest foodservice distributors in the country.
Chris Reed, Founder and CEO of Reed's, Inc., commented, "Our unique production and flavor-crafting capabilities continue to attract interest from some of the largest supermarkets and foodservice corporations in the US. We are building some very exciting new relationships that we hope to leverage with our branded products. The margin dollars we gain from this new partnership will be reinvested into building more brand recognition for our Reed's, Virgil's and Reed's Culture Club Kombucha line of beverages."
About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.