Cargill announces plans to introduce its Truvia sweetener in Brazil, India within a year as company looks to cash in on calorie-consciousness in emerging markets
April 10, 2013
(Industry Intelligence Inc.)
– Cargill Inc. has announced plans to introduce its Truvia sweetener in Brazil and India within a year as the company looks to cash in on calorie-consciousness in emerging markets, Dow Jones Newswires reported April 10.
Truvia product line director Mark Brooks said he expects to see the product on shelves in those countries in the next 12 months.
According to SymphonyIRI Group, U.S. sales of alternative sweeteners fell 1.2% in dollar terms to US$737.2 million in the 52 weeks ended March 24. Truvia, however, saw sales rise 12% to $91.2 million during the same time period.
The primary source of this article is Dow Jones Newswires, New York, New York, on April 10, 2013.